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Top Series in United States

Showing 1 - 12 of 12 results for “james agarwal”
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  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    by Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Read more

    $41.99 USD

  • Emerging Issues in Global Marketing

    A Shifting Paradigm

    Edited by James Agarwal, Terry Wu ...
    Series series Business and Management (R0)
    This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge ... Read more

    $188.09 USD

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  • The Management of Small and Medium Enterprises

    Edited by Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Read more

    $67.99 USD

  • The Science of Science Policy

    A Handbook

    Edited by Julia I. Lane, Kaye Husbands Fealing, John H. Marburger, III, Stephanie S. Shipp ...
    Series series Innovation and Technology in the World Economy
    Basic scientific research and technological development have had an enormous impact on innovation, economic growth, and social well-being. Yet science policy debates have long been dominated by advocates for particular scientific fields or missions. In the absence of a deeper understanding of the changing framework in which innovation occurs, policymakers cannot predict how best to make and manage ... Read more

    $77.89 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $265.99 USD

  • The Oxford Handbook of Human Resource Management

    Edited by Peter Boxall, John Purcell, Patrick Wright ...
    Series series Oxford Handbooks
    HRM is central to management teaching and research, and has emerged in the last decade as a significant field from its earlier roots in Personnel Management, Industrial Relations, and Industrial Psychology. People Management and High Performance teams have become key functions and goals for manager at all levels in organizations. The Oxford Handbook brings together leading scholars from around the ... Read more

    $59.39 USD

  • The Future of Global Business

    A Reader

    Edited by Michael Czinkota, Ilkka Ronkainen ...
    In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.Editors Michael R. Czinkota and Ilkka A. Ronkainen use ... Read more

    $150.00 USD

  • Conducting Market Research for International Business

    by S. Tamer Cavusgil, John Riesenberger, Gary Knight, Attila Yaprak ...
    Conducting Market Research for International Business is designed to help managers and scholars understand the fundamentals of international market research. It offers a comprehensive treatment of the research issues that international business managers face when contemplating market entry, engaging buyers in foreign markets, maintaining and growing market share, and expanding to newer ... Read more

    $6.29 USD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Read more

    $48.59 USD

  • Organizational Behavior

    A Management Challenge

    by Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale, (Co-author) Mar Kern, (Co-author) Chr Langlands ...
    This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB. ... Read more

    $57.99 USD

  • Global Outsourcing and Offshoring

    An Integrated Approach to Theory and Corporate Strategy

    Edited by Farok J. Contractor, Vikas Kumar, Sumit K. Kundu, Torben Pedersen ...
    Companies are increasingly asking which of their value chain activities are best performed within their own company and which may be outsourced. In addition, they are also considering which pieces of their value chain may be better performed abroad. These interrelated decisions concerning outsourcing and offshoring have not only changed entire industries, they have also transformed the lives of ... Read more

    $55.79 USD

  • Handbook of Strategic Account Management

    A Comprehensive Resource

    by Diana Woodburn, Kevin Wilson ...
    A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic ... Read more

    $55.00 USD