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“james a narus”

Showing 1 - 12 of 12 results for “james a narus”
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  • Value Merchants

    Demonstrating and Documenting Superior Value in Business Markets

    by James C. Anderson, Nirmalya Kumar, James A. Narus ...
    Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price.Do not make price concessions. Become a value merchant ... Read more

    $32.99 USD or Free with Kobo Plus

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  • The Balanced Scorecard

    Translating Strategy into Action

    by Robert S. Kaplan, David P. Norton ...
    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Read more

    $32.39 USD or Free with Kobo Plus

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    by Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...
    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Read more

    $17.99 USD or Free with Kobo Plus

  • The Execution Premium

    Linking Strategy to Operations for Competitive Advantage

    by Robert S. Kaplan, David P. Norton ...
    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert ... Read more

    $32.39 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Fundamentals of Project Management

    by Joseph Heagney ...
    With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: • Develop a mission statement, vision, goals, and ... Read more

    $6.49 USD

  • The Lean Six Sigma Guide to Doing More With Less

    Cut Costs, Reduce Waste, and Lower Your Overhead

    by Mark O. George ...
    Create New Profits in Any EconomyIn this difficult economic climate, it's vital to cut waste that can eat at a company's bottom line and boost efficiency at every organizational level. The traditional business solution in a crisis is to slash away non-critical talent and resources, often doing more harm than good. There is a far better systematic approach to doing more with less.As a leading ... Read more

    $21.00 USD

  • Essentials of Supply Chain Management

    by Michael H. Hugos ...
    Fully revised and expanded, the Second Edition contains valuable tips, techniques, illustrative real-world examples, exhibits, and best practices. This handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in supply chain management."Michael Hugos presents the core concepts and techniques of supply chain management in a clear, ... Read more

    $22.99 USD

  • Repeatability

    Build Enduring Businesses for a World of Constant Change

    by Chris Zook, James Allen ...
    An argument for simplicity from the bestselling authors of Profit from the CoreIs radical reinvention the key to winning in today’s fast-paced world? Not judging by the results of some of the world’s best-performing companies.In Repeatability, Chris Zook and James Allen-leaders of Bain & Company’s influential Strategy practice-warn that complexity is a silent killer of profitable growth. ... Read more

    $21.99 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Zone to Win

    Organizing to Compete in an Age of Disruption

    by Geoffrey Moore ...
    Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN ... Read more

    $11.59 USD or Free with Kobo Plus

  • The McGraw-Hill 36-Hour Course: Operations Management

    by Linda Brennan ...
    Series series McGraw-Hill 36-Hour Courses
    Take a crash course in boosting operational efficiency!Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the ... Read more

    $17.29 USD

  • Manager's Guide to Operations Management

    by John Kamauff ...
    The secrets to improving operations while maintaining the highest qualityHow do you operate at maximum efficiency with minimum cost? Manager’s Guide to Operations Management addresses one of the most pressing business issues of our time by offering easy-toimplement advice on creating the most effective, streamlined operations possible. This quick-reference guide explains how to:Improve your ... Read more

    $20.19 USD

  • Lean Six Sigma

    Combining Six Sigma Quality with Lean Production Speed

    by Michael L. George Sr. ...
    The Breakthrough Program for Increasing Quality, Shortening Cycle Times, and Creating Shareholder Value In Every Area of Your OrganizationTime and quality are the two most important metrics in improving any company's production and profit performance. Lean Six Sigma explains how to impact your company's performance in each, by combining the strength of today's two most important initiativesLean ... Read more

    $34.99 USD