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“jacquelyn ottman”

Showing 1 - 2 of 2 results for “jacquelyn ottman”
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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    by Jacquelyn Ottman ...
    For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products ... Read more

    $48.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    by Jacquelyn A. Ottman ...
    Narrated by Jacquelyn Ottman ...

    Unabridged

    7 hours 25 min

    Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience. ... Read more

    $19.99 USD

    Also available as: eBooks

    Also available as: eBooks