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The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

$17.99 USD

Also available as: Audiobook

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
... Read more

Also available as: Audiobook
Audiobook

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn A. Ottman ...

Narrated by Jacquelyn Ottman ...

Unabridged

7 hours 25 min

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience. ... Read more

$19.99 USD

Also available as: eBooks

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
... Read more

Also available as: eBooks

Scientific Advertising. Illustrated

by Claude Hopkins ...

"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the ... Read more

$0.99 USD

"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the
... Read more
Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

by Jean-Noël Kapferer ...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... Read more

$41.39 USD

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific
... Read more
Strategy and Sustainability

A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business

by Mike Rosenberg ...

Series series Business and Management (R0)
Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives, ... Read more

$49.49 USD

Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit. To some activists, all executives are exploitative, selfish “1 percenters”. To some executives,
... Read more
Global Sustainability

21 Leading CEOs Show How to Do Well by Doing Good

by Mark Lefko ...

Smart business leaders care about Sustainability. It's not just good PR—it's good business, and a growing number of leading CEOs are embracing it.Mark Lefko's Global Sustainability examines this vital subject from the perspective of today's most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this ... Read more

$8.69 USD or Free with Kobo Plus

Smart business leaders care about Sustainability. It's not just good PR—it's good business, and a growing number of leading CEOs are embracing it.Mark Lefko's Global Sustainability examines this vital subject from the perspective of today's most influential business leaders. Global Sustainability means ensuring that everyone on Earth has what they need to survive and thrive. But in order for this
... Read more
Corporate Social Responsibility

A Research Handbook

Edited by Kathryn Haynes, Alan Murray, Jesse Dillard ...

Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there is no serious consensus on how to go about translating ideas into practice. This research handbook addresses some key areas of contention, theory and ... Read more

$87.99 USD

Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there is no serious consensus on how to go about translating ideas into practice. This research handbook addresses some key areas of contention, theory and
... Read more
Lobbying for Good

How Business Advocacy Can Accelerate the Delivery of a Sustainable Economy

by Paul Monaghan, Philip Monaghan ...

Series series DoShorts
The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest ... Read more

$48.99 USD

The business case for sustainability or corporate responsibility will never be strong enough to support an isolated business in its competition against the unscrupulous. The progressive vanguard reaches a point where it can advance no further without rendering itself uncompetitive. That is, unless advocacy and public policy intervention change the rules and shift the bar for the allowable lowest
... Read more
Sustainagility

How Smart Innovation and Agile Companies will Help Protect our Future

by Patrick Dixon, Johan Gorecki ...

Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly evolving business innovations, applications, methods, products and processes, adapted to changing situations. The book looks at how innovation and agility can save the world from the environmental disasters that face it. In addition, it sets forth positive ways in which businesses ... Read more

$37.79 USD

Sustainagility is about the ability to solve some of the world's most complex sustainability challenges with rapidly evolving business innovations, applications, methods, products and processes, adapted to changing situations. The book looks at how innovation and agility can save the world from the environmental disasters that face it. In addition, it sets forth positive ways in which businesses
... Read more
Ethics in Advertising

Making the case for doing the right thing

by Wally Snyder ...

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for ... Read more

$70.99 USD

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for
... Read more
Scaling up Business Solutions to Social Problems

A Practical Guide for Social and Corporate Entrepreneurs

by O. Kayser, V. Budinich ...

Series series Business and Management (R0)
A silent revolution is underway, as entrepreneurs challenge prevalent notions of business motives and methods to invent market-based solutions to eradicate social injustice. Yet many fail to succeed. Based on original research, the authors uncover why impressive solutions fail to scale up, featuring global case studies and practical solutions. ... Read more

$40.49 USD

A silent revolution is underway, as entrepreneurs challenge prevalent notions of business motives and methods to invent market-based solutions to eradicate social injustice. Yet many fail to succeed. Based on original research, the authors uncover why impressive solutions fail to scale up, featuring global case studies and practical solutions.
... Read more
Competing for a Sustainable World

Building Capacity for Sustainable Innovation

by Sanjay Sharma ...

Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an ... Read more

$65.99 USD

Sustainable innovation requires more than a clear vision and commitment. It requires effective execution and implementation based on an ongoing systematic process of engaging stakeholders to generate the evolving information critical for guiding decision-making, developing and implementing business logic for sustainable innovation, overcoming decision-making biases by managers, creating an
... Read more

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“jacquelyn a ottman”

The New Rules of Green Marketing

The New Rules of Green Marketing

People who read these also enjoyed

Scientific Advertising. Illustrated

Kapferer on Luxury

Strategy and Sustainability

Global Sustainability

Corporate Social Responsibility

Lobbying for Good

Sustainagility

Ethics in Advertising

Scaling up Business Solutions to Social Problems

Competing for a Sustainable World

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