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Positioning: The Battle for Your Mind

by Al Ries, Jack Trout ...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• ... Read more

$14.29 USD

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:•
... Read more
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

by Al Ries, Jack Trout ...

$13.99 USD
Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Al Ries, Jack Trout ...

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including ... Read more

$22.69 USD

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including
... Read more
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

by Jack Trout, Steve Rivkin ...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Read more

$25.19 USD

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete
... Read more
Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin ...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This ... Read more

$17.00 USD

Also available as: Audiobook

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This
... Read more

Also available as: Audiobook
Audiobook

Marketing Warfare

How to Use Military Principles

by Jack Trout, Al Ries ...

Narrated by Jack Trout, Al Ries ...

Unabridged

46 min

The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the appointed time, not a moment more or less, a slight man with bushy eyebrows and an impressive mustache enters the room, slaps down his papers and fixes his audience with a piercing gaze before choosing one unfortunate soul: “Mr. ... Read more

$9.99 USD

The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the appointed time, not a moment more or less, a slight man with bushy eyebrows and an impressive mustache enters the room, slaps down his papers and fixes his audience with a piercing gaze before choosing one unfortunate soul: “Mr.
... Read more
The Making of a Name : The Inside Story of the Brands We Buy

The Inside Story of the Brands We Buy

by Steve Rivkin;Fraser Sutherland;Jack Trout ...

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought ... Read more

$34.19 USD

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled bought
... Read more
Audiobook

The 22 Immutable Laws of Marketing

by Al Ries, Jack Trout ...

Narrated by David Drummond ...

Unabridged

3 hours 6 min

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to ... Read more

$17.99 USD

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to
... Read more
Audiobook

The 22 Immutable Laws of Marketing

by Al Ries, Jack Trout ...

Narrated by Al Ries, Jack Trout ...

Abridged

1 hour 29 min

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. ... Read more

$15.99 USD

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
... Read more
Audiobook

In search of the Obvious

The Antidote for Today's Marketing Mess

by Jack Trout ...

Narrated by Sean Pratt ...

Unabridged

6 hours 42 min

This audio book could upset a lot of peopleIt is the first to state the obvious: Marketing is a mess. Jack Trout intends to make a lot of people, who made the mess, very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors—in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no ... Read more

$24.99 USD

This audio book could upset a lot of peopleIt is the first to state the obvious: Marketing is a mess. Jack Trout intends to make a lot of people, who made the mess, very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors—in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no
... Read more
Audiobook

Differentiate or Die

Survival in Our Era of Killer Competition

by Jack Trout, Steve Rivkin ...

Narrated by John Lescault ...

Unabridged

6 hours 26 min

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.In Differentiate or Die, bestselling author Jack Trout ... Read more

$16.95 USD

Also available as: eBook

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival, the heart of successful marketing.In Differentiate or Die, bestselling author Jack Trout
... Read more

Also available as: eBook
Audiobook

Positioning

The Battle For Your Mind

by Al Reis, Jack Trout ...

Narrated by Grover Gardner ...

Unabridged

4 hours 8 min

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name ... Read more

$12.99 USD

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind—one that reflects a company's own strengths and weaknesses as well as those of its competitors. Advertising gurus Ries and Trout explain how to make and position an industry leader so that its name
... Read more

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“jack trout”

Positioning: The Battle for Your Mind

The 22 Immutable Laws of Marketing

Positioning: The Battle for Your Mind, 20th Anniversary Edition

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Differentiate or Die

Marketing Warfare

The Making of a Name : The Inside Story of the Brands We Buy

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

In search of the Obvious

Differentiate or Die

Positioning

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“jack trout”

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