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The Cornell School of Hotel Administration on Hospitality

Cutting Edge Thinking and Practice

Edited by Michael C. Sturman, Jack B. Corgel, Rohit Verma ...

This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality ... Read more

$27.00 USD

This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality
... Read more

The Complete Idiot's Guide to Cold Calling

Expert Advice for Overcoming Fear, Building Confidence, and Finding Your Sales V

by Keith Rosen MCC ...

Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, ... Read more

$8.99 USD

Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater,
... Read more
Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

by Nick Mehta, Dan Steinman, Lincoln Murphy ...

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Read more

$19.00 USD

Also available as: Audiobook

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale'
... Read more

Also available as: Audiobook
Fish! For Life

A Remarkable Way to Achieve Your Dreams

by John Christensen, Harry Paul, Stephen C. Lundin, PhD ...

There's a new FISH! in the pond! Here's a brilliant parable for everyone who wants to lead a fuller, happier life illions of business people have already used the bestselling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping readers deal with them simply and effectively.By applying the FISH! principles of Play, Make Their ... Read more

$12.99 USD

There's a new FISH! in the pond! Here's a brilliant parable for everyone who wants to lead a fuller, happier life illions of business people have already used the bestselling FISH! books to improve the way they work. Now, the authors turn their attention to life's daily personal challenges, helping readers deal with them simply and effectively.By applying the FISH! principles of Play, Make Their
... Read more
Scoring Points

How Tesco Continues to Win Customer Loyalty

by Clive Humby, Terry Hunt, Tim Phillips ...

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Read more

$41.39 USD

Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated
... Read more
Customer Service Course - Necessary Skills For Effective Customer Service

by Online Trainees ...

The main focus of this course is to provide the necessary skills for effective customer service.The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers.Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to ... Read more

$2.99 USD or Free with Kobo Plus

The main focus of this course is to provide the necessary skills for effective customer service.The most important people in any successful organization are the staff. Without properly trained and motivated staff no company can provide an effective service to their customers.Well trained staff have confidence and enjoy their work. They are more effective in what they do, and are more capable to
... Read more
You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

by David Sandler, David H. Mattson ...

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment"People make buying decisions emotionally and justify them logically."That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a ... Read more

$22.69 USD

The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment"People make buying decisions emotionally and justify them logically."That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a
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Extreme Trust

Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

by Don Peppers, Martha Rogers ...

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency ... Read more

$4.99 USD

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency
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How to Be a Fierce Competitor

What Winning Companies and Great Managers Do in Tough Times

by Jeffrey J. Fox ...

From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on itEconomic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business ... Read more

$12.00 USD

From best-selling author Jeffrey J. Fox, how the savvy see opportunity -- and capitalize on itEconomic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business
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Achieve Sales Excellence

The 7 Customer Rules for Becoming the New Sales Professional

by Howard Stevens, Theodore Kinni ...

Increase your business’s sales with these seven essential practices salespeople and organizations must embrace to thrive in today’s competitive marketplace.Companies today are struggling to find the one thing that matters in today’s competitive marketplace. Price? Quality? Innovative product features?While all of the above factors certainly influence a customer’s buying decision, none of them is ... Read more

Was $12.99 USD Now $2.99 USD

Increase your business’s sales with these seven essential practices salespeople and organizations must embrace to thrive in today’s competitive marketplace.Companies today are struggling to find the one thing that matters in today’s competitive marketplace. Price? Quality? Innovative product features?While all of the above factors certainly influence a customer’s buying decision, none of them is
... Read more
Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

by Fraser P. Seitel, John Doorley ...

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a ... Read more

$12.99 USD

Why PR is more important than advertising or marketing - and how to harness its power to get new customers and protect your reputation in today's media-saturated world.Good public relations is no longer just icing--it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a
... Read more
A Joosr Guide to... Delivering Happiness by Tony Hsieh: A Path to Profits, Passion, and Purpose

by Joosr ...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What does it mean to deliver happiness, and how did ... Read more

$2.99 USD or Free with Kobo Plus

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What does it mean to deliver happiness, and how did
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The Cornell School of Hotel Administration on Hospitality

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The Complete Idiot's Guide to Cold Calling

Customer Success

Fish! For Life

Scoring Points

Customer Service Course - Necessary Skills For Effective Customer Service

You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

Extreme Trust

How to Be a Fierce Competitor

Achieve Sales Excellence

Rethinking Reputation

A Joosr Guide to... Delivering Happiness by Tony Hsieh: A Path to Profits, Passion, and Purpose

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