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Showing 1 - 12 of 28 results for “j zhang”
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  • Diversity, Equity, and Inclusion in the Global Sport Community

    Edited by Demetrius W. Pearson, Kirstin Hallmann, James J. Zhang ...
    Series series World Association for Sport Management Series
    This book examines the importance of diversity, equity, and inclusion in the context of the global sport industry, and asks how sport business might be a factor in enabling positive social change.Opening with a chapter that introduces the most significant sociological, managerial, and social psychological theories, models, and frameworks for understanding this important topic, this book then ... Read more

    $61.99 USD

  • Crisis Management and Sports

    Global Perspectives

    Edited by Brian E. Menaker, Dale Sheptak, James J. Zhang ...
    Series series World Association for Sport Management Series
    In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.Featuring the work of leading researchers from ten different countries, and drawing on work in sport management, ... Read more

    $61.99 USD

  • Digital Marketing in Sports

    Global Perspectives

    Edited by Brandon Mastromartino, James J. Zhang ...
    Series series World Association for Sport Management Series
    This book examines how the sport industry is adapting to the needs of the digital-first global economy.Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book ... Read more

    $61.99 USD

  • Sports Sponsorship and Branding

    Global Perspectives and Emerging Trends

    Edited by Ho Keat Leng, James J. Zhang ...
    Series series World Association for Sport Management Series
    This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and ... Read more

    $61.99 USD

  • Sport Management in the Ibero-American World

    Product and Service Innovations

    Edited by Gabriel Cepeda Carrión, Jerónimo García-Fernández, James J. Zhang ...
    Series series World Association for Sport Management Series
    This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.The book presents cutting-edge research into topics as ... Read more

    $57.99 USD

  • Chinese Business and the Belt and Road Initiative

    Institutional Strategies

    by Jerry J. Zhang ...
    Series series Routledge Advances in Management and Business Studies
    This book looks at how Chinese companies optimize investment opportunities while implementing the Belt and Road Initiative (B&R or BRI). Specifically, it studies five high-profile infrastructure projects undertaken by Chinese firms. Going in-depth through case-study analysis, this book fills a gap by providing the background stories of these projects.By applying a case study approach to five ... Read more

    $59.99 USD

  • Marketing Analysis in Sport Business

    Global Perspectives

    Edited by Kevin K Byon, Brian H Yim, James J. Zhang ...
    Series series World Association for Sport Management Series
    This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that ... Read more

    $59.99 USD

  • Sport Marketing in a Global Environment

    Strategic Perspectives

    Edited by Ruth M. Crabtree, James J. Zhang ...
    Series series World Association for Sport Management Series
    This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.It presents cutting-edge case studies from around the world, including from the United States, China, Europe, ... Read more

    $59.99 USD

  • Sport Governance and Operations

    Global Perspectives

    Edited by Euisoo Kim, James J. Zhang ...
    Series series World Association for Sport Management Series
    Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace.It adopts a broad, modern definition of ‘governance’ that includes the operational process of organizing resources and the implementation of standing policies and plans, as well as regulation, direction, ... Read more

    $59.99 USD

  • International Sport Business Management

    Issues and New Ideas

    Edited by James J. Zhang, Brenda G. Pitts, Lauren M. Johnson ...
    Series series World Association for Sport Management Series
    This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, ... Read more

    $57.99 USD

  • Sport Business in the United States

    Contemporary Perspectives

    Edited by Brenda G. Pitts, James J. Zhang ...
    Series series World Association for Sport Management Series
    Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.Featuring new research from scholars working across every sector of sport business, the book covers ... Read more

    $59.99 USD

  • Plasmonic MEMS

    by John X. J. Zhang ...
    Series series Synthesis Lectures on Materials and Optics
    This book covers key topics in the emerging field of plasmonic MEMS, with an emphasis on practical aspects. Although readers can find many comprehensive textbooks on electromagnetic waves, nanophotonics and plasmonics, most of these lack the focus needed for a thorough grasp of plasmonic micromachining and MEMS.This book introduces the main framework of plasmonic MEMS, providing an overview of ... Read more

    $71.99 USD