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Evidence Guided

Creating High Impact Products in the Face of Uncertainty

by Itamar Gilad ...

Research shows that most of what we build creates little or no value for our users and the business. To break away from this harsh reality, you need to adopt a different system, one that combines human judgment with evidence. Using evidence effectively flips the odds in our favor: it boosts outcomes and reduces waste; it improves decision-making, alignment, and empowerment, and reduces battles of ... Read more

$9.90 USD or Free with Kobo Plus

Research shows that most of what we build creates little or no value for our users and the business. To break away from this harsh reality, you need to adopt a different system, one that combines human judgment with evidence. Using evidence effectively flips the odds in our favor: it boosts outcomes and reduces waste; it improves decision-making, alignment, and empowerment, and reduces battles of
... Read more

Inspired

How to Create Tech Products Customers Love

by Marty Cagan ...

Series series Silicon Valley Product Group
Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management ... Read more

$19.00 USD

Learn to design, build, and scale products consumers can't get enough ofHow do today's most successful tech companies¯Amazon, Google, Facebook, Netflix, Tesla¯design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management
... Read more
Customer Success

How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

by Nick Mehta, Dan Steinman, Lincoln Murphy ...

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' ... Read more

$19.00 USD

Also available as: Audiobook

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale'
... Read more

Also available as: Audiobook
Product Management For Dummies

by Brian Lawley, Pamela Schure ...

Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into ... Read more

$17.00 USD

Also available as: Audiobook

Your one-stop guide to becoming a product management prodigyProduct management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into
... Read more

Also available as: Audiobook
Loved

How to Rethink Marketing for Tech Products

by Martina Lauchengco ...

Series series Silicon Valley Product Group
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product ... Read more

$22.00 USD

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Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.The best products can still lose in the marketplace. Why? They are beaten by products with stronger product
... Read more

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The Customer Success Professional's Handbook

How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company

by Ashvin Vaidyanathan, Ruben Rabago ...

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s ... Read more

$19.00 USD

Also available as: Audiobook

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s
... Read more

Also available as: Audiobook
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

by Eric Greenberg, Alexander Kates ...

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and ... Read more

$20.79 USD

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETINGThe digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and
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Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

by Chuck Hemann, Ken Burbary ...

Series series Que Biz-Tech
Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop ... Read more

$27.39 USD

Distill Maximum Value from Your Digital Data! Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop
... Read more
Learn more - Ecommerce and Online Business

by Rajib Roy ...

This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this ebook is for you. I have chosen several articles from different categories to give you a full update. After reading this books you will know how to run your business effectively, tips ... Read more

Free

This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this ebook is for you. I have chosen several articles from different categories to give you a full update. After reading this books you will know how to run your business effectively, tips
... Read more
Complete Guide to B2B Marketing, The

New Tactics, Tools, and Techniques to Compete in the Digital Economy

by Kim Ann King ...

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.In The Complete Guide to B2B Marketing, King helps you succeed by focusing ... Read more

$27.39 USD

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.In The Complete Guide to B2B Marketing, King helps you succeed by focusing
... Read more
The Agile Marketer

Turning Customer Experience Into Your Competitive Advantage

by Roland Smart ...

The marketer's guide to modernizing platforms and practicesMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable ... Read more

$15.00 USD

Also available as: Audiobook

The marketer's guide to modernizing platforms and practicesMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable
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Also available as: Audiobook
Digital marketing like a PRO - completely revised edition

Prepare. Run. Optimize.

by Clo Willaerts ...

How do you translate your business objectives into a digital marketing strategy?What are today's best practices for content marketing, email marketing, social media and online advertising?What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?Digital Marketing like a PRO is an easy to follow, step-by-step ... Read more

$28.89 USD

How do you translate your business objectives into a digital marketing strategy?What are today's best practices for content marketing, email marketing, social media and online advertising?What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?Digital Marketing like a PRO is an easy to follow, step-by-step
... Read more

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Evidence Guided

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Inspired

Customer Success

Product Management For Dummies

Loved

The Customer Success Professional's Handbook

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Digital Marketing Analytics

Learn more - Ecommerce and Online Business

Complete Guide to B2B Marketing, The

The Agile Marketer

Digital marketing like a PRO - completely revised edition

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