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“isobel doole”

Showing 1 - 12 of 12 results for “isobel doole”
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  • The Official CIM Coursebook

    Strategic Marketing Decisions 2008-2009

    by Isobel Doole, Robin Lowe ...
    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills ... Read more

    $68.99 USD

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  • How to Master the Art of Selling

    by Tom Hopkins ...
    You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing. Your aim is to get other people to accept you, your product or your idea. Within these pages are hundreds of ideas for doing just that. Not only are the ideas here, but the words and phrases that make them work are here as well.Tom Hopkins is unique in that he won't teach you any strategy that he hasn ... Read more

    $10.29 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    by Jean-Noël Kapferer, Vincent Bastien ...
    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Read more

    $46.79 USD

  • UnSelling

    The New Customer Experience

    by Scott Stratten, Alison Kramer ...
    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling

    by David Sandler, David H. Mattson ...
    The bestselling sales classic! Revised and expanded to help you supercharge personal and team performance in today's ultra-competitive sales environment"People make buying decisions emotionally and justify them logically."That shrewd, timeless insight from the first edition of this bestselling book has become a “no-brainer” among sales professionals. Now You Can't Teach a Kid to Ride a Bike at a ... Read more

    $22.69 USD

  • The Secrets of Superior Sales Activity

    by Peter Heredia ...
    Are Your Sales Team Working Efficiently? Are they Doing the Right Things in the Right Way at the Right Time? Discovering the Full Potential of Your Team Will Empower You to Smash Every Target! Selling and Buying has been around since the start of mankind so it should be simple and we should be good at it, right? Well one thing is for sure being good at selling is critical to your business – ... Read more

    $2.99 USD or Free with Kobo Plus

  • Finance for Sales Managers

    by Steve Hay ...
    This book provides a wealth of material to enable salespeople to be more familiar with financial concepts and language so they can be fully confident and effective in selling from a financial perspective. It also guides sales managers to master the relevant essentials of finance. This book helps the whole team to build compelling business cases and present their benefits to Finance Directors, VPs ... Read more

    $4.99 USD or Free with Kobo Plus

  • HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

    by Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal, James C. Anderson ...
    Series series HBR's 10 Must Reads
    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to ... Read more

    $17.29 USD or Free with Kobo Plus

  • 101 Cold Call Tips

    by Linda Bishop ...
    Getting a meeting is critical to sales success. 101 Cold Call Tips has the information you need to successfully reach customers and persuade them to meet with you. In this book you'll discover 14 tips to stop procrastination, 15 tips on rapport building, 12 tips to create attention-grabbing messages, 30 tips to be a more powerful communicator and more. ... Read more

    $3.99 USD or Free with Kobo Plus

  • MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME

    by SOMAN DILIP & N-MARANDI SARA ...
    How do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start what tools do you use what ... Read more

    $24.69 USD

  • The Sales Boss

    The Real Secret to Hiring, Training and Managing a Sales Team

    by Jonathan Whistman ...
    The step-by-step guide to a winning sales teamThe Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high performers—but many fail to realize that high performance must be collective. A single star cannot carry the entire team, and it's the sales ... Read more

    $19.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Creating Powerful Brands

    by Leslie de Chernatony ...
    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.Bullets:• Summarises the latest thinking and best practice ... Read more

    $91.99 USD