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Top Series in United States

Showing 1 - 12 of 12 results for “ioannis kostopoulos”
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  • Business-to-Business Marketing Communications

    Value and Efficiency Considerations in Recessionary Times

    by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos ...
    Series series Business and Management (R0)
    This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a ... Read more

    $53.99 USD

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  • Trust Me, I'm Lying

    Confessions of a Media Manipulator

    by Ryan Holiday ...
    The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today ... Read more

    $9.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Brand Hate

    Navigating Consumer Negativity in the Digital World

    by S. Umit Kucuk ...
    Series series Business and Management (R0)
    This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers' loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility ... Read more

    $62.99 USD

  • The Villager

    How Africans Consume Brands

    by Feyi Olubodun ...
    The Villager is essential reading for brand owners wishing to conquer new markets.When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market ... Read more

    $9.89 USD or Free with Kobo Plus

  • Word-of-Mouth Advertising Online and Off

    How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization - With Little or No Money

    by Lynn Thorne ...
    Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. ... Read more

    $28.79 USD

  • Design Thinking Research

    Taking Breakthrough Innovation Home

    Edited by Hasso Plattner, Christoph Meinel, Larry Leifer ...
    Series series Business and Management (R0)
    This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA and at the Hasso Plattner Institute in Potsdam, Germany. Offering readers a closer look at Design Thinking, its innovation processes and methods, the book covers topics ranging from how to design ideas, methods and technologies, to creativity experiments and wicked problem ... Read more

    $170.09 USD

  • The Social Media Manifesto

    by Jed Hallam ...
    Series series Business and Management (R0)
    The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. ... Read more

    $40.49 USD

  • Out-thinking Organizational Communications

    The Impact of Digital Transformation

    Edited by Joachim Klewes, Dirk Popp, Manuela Rost-Hein ...
    Series series Business and Management (R0)
    This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication ... Read more

    $71.99 USD

  • Demand for Communications Services – Insights and Perspectives

    Essays in Honor of Lester D. Taylor

    Edited by James Alleman, Paul N. Rappoport, Áine Marie Patricia Ní-Shúilleabháin ...
    Series series Economics and Finance (R0)
    This volume grew out of a conference organized by James Alleman and Paul Rappoport, conducted on October 10, 2011 in Jackson Hole, Wyoming, in honor of the work of Lester D. Taylor, whose pioneering work in demand and market analysis has had profound implications on research across a wide spectrum of industries. In his Prologue, Eli M. Noam notes that demand analysis in the information sector must ... Read more

    $89.09 USD

  • South Africa’s BPO Service Advantage

    Becoming Strategic in the Global Marketplace

    by Leslie P. Willcocks, Mary C. Lacity, A. Craig ...
    Series series Business and Management (R0)
    Since 2007, South Africa has been one of the world's upcoming Business Process Outsourcing (BPO) offshore destinations. This book is based on the authors' most recent research into high performance BPO globally and new research streams specifically on South Africa. ... Read more

    $89.09 USD

  • Transitioned Media

    A Turning Point into the Digital Realm

    Edited by Gali Einav ...
    Series series Business and Management (R0)
    The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. ... Read more

    $89.09 USD