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Top Series in United States

Showing 1 - 3 of 3 results for “ingmar geiger”
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  • Fundamentals of Business-to-Business Marketing

    Mastering Business Markets

    Edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger ...
    Series series Business and Management (R0)
    This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing ... Read more

    $49.49 USD

  • Business Relationship Management and Marketing

    Mastering Business Markets

    Edited by Michael Kleinaltenkamp, Ingmar Geiger, Wulff Plinke ...
    Series series Business and Management (R0)
    Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to ... Read more

    $49.49 USD

  • Business Project Management and Marketing

    Mastering Business Markets

    Edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger ...
    Series series Business and Management (R0)
    Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation ... Read more

    $80.09 USD