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  • Green Marketing: A Comprehensive Guide

    An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the ... Read more

    $39.00 USD

  • Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance

    Explore how modern technologies are transforming access to finance across developing economies in Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance. The book highlights how AI, blockchain, mobile banking, and digital lending platforms are helping bridge financial gaps, empower underserved communities, and promote equitable economic participation. ... Read more

    $39.00 USD

  • Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance

    Explore how modern technologies are transforming access to finance across developing economies in Fintech Revolution and Financial Inclusion in Emerging Markets: Shaping Sustainable Digital Finance. The book highlights how AI, blockchain, mobile banking, and digital lending platforms are helping bridge financial gaps, empower underserved communities, and promote equitable economic participation. ... Read more

    $28.09 USD

  • Green Marketing: A Comprehensive Guide

    An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the ... Read more

    $28.09 USD

  • Digital Economy. Emerging Technologies and Business Innovation

    4th International Conference, ICDEc 2019, Beirut, Lebanon, April 15–18, 2019, Proceedings

    Series series Springer Nature Proceedings Computer Science
    This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce.The 31 papers presented in ... Read more

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    How to Create and Implement Sustainability Plans in Any Business or Organization

    Sustainability is now the greatest business imperative, yet how do you actually develop and implement a sustainability plan if you aren‘t an expert?From the authors of the award-winning handbook The Business Guide to Sustainability comes this highly practical guide to designing and implementing a customized sustainability plan in any business, organization or government department of any type and ... Read more

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  • The Measure of Progress

    Counting What Really Matters

    by Diane Coyle ...
    Why do we use eighty-year-old metrics to understand today’s economy?The ways that statisticians and governments measure the economy were developed in the 1940s, when the urgent economic problems were entirely different from those of today. In The Measure of Progress, Diane Coyle argues that the framework underpinning today’s economic statistics is so outdated that it functions as a distorting lens ... Read more

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  • The Sustainability Edge

    How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

    Series series Rotman-UTP Publishing - Business and Sustainability
    Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and ... Read more

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  • Redefining Global Strategy, with a New Preface

    Crossing Borders in a World Where Differences Still Matter

    New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are ... Read more

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  • Business Model Innovation

    Game Changers and Contemporary Issues

    Edited by Annabeth Aagaard ...
    In the contemporary business landscape, the imperative for innovative approaches to business model innovation (BMI) is more pronounced than ever, especially given the pressing grand challenges, technological disruptions, digital transformation, and pressing environmental and social concerns of our era. The prevailing discourse in business model and BMI scholarship predominantly revolves around ... Read more

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  • Re-Imagining Capitalism

    Capitalism has been an unprecedented engine of wealth creation for many centuries, leading to sustained productivity gains and long-term growth and lifting an increasing proportion of humanity out of poverty. But its effects, and hence its future, have come increasingly under question: Is capitalism still improving wealth and well-being for the many? Or, is long-term value creation being ... Read more

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  • Embedding Sustainability

    How to Drive Organizational Transformation

    Embedding Sustainabilityis a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance.For organizations to truly embody sustainability, it must infuse all operations. Sustainability change agents need to be the conductors of the orchestra, making sure everyone has the same objective, is working with the same ... Read more

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