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Showing 1 - 12 of 12 results for “ian phau”
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  • Food, Wine and China

    A Tourism Perspective

    Edited by Christof Pforr, Ian Phau ...
    Series series Routledge Studies of Gastronomy, Food and Drink
    The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book specifically focuses on the demand for food and wine tourism experiences by Chinese tourists, which in ... Read more

    $62.99 USD

  • Country of Origin Effect

    Looking Back and Moving Forward

    Edited by Isaac Cheah, Ian Phau, Gaetano Aiello ...
    This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies.The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning ... Read more

    $65.99 USD

  • The Sage Handbook of Luxury Brand Management and Marketing

    Edited by Klaus Heine, michel phan, Ian phau, Marie-Cecile Cervellon, Eunju Ko ...
    The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape.Spanning seven thematic parts, ... Read more

    $99.89 USD

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  • Organisational Behaviour

    by Andrzej Huczynski, David Buchanan ...
    If you are a new student in social science, looking for an engaging textbook in Organizational Behaviour that is not confined to traditional academic resources, then this is the right book for you.**Organizational Behaviour,**10th edition by Buchanan and Huczynski, is one of the most established books in the field, ideal for undergraduate, postgraduate, and professional students who do not ... Read more

    $39.59 USD

  • Organizational Behavior

    A Management Challenge

    by Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale, (Co-author) Mar Kern, (Co-author) Chr Langlands ...
    This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB. ... Read more

    $60.99 USD

  • Behavioral Science in the Wild

    Edited by Nina Mažar, Dilip Soman ...
    Series series Behaviorally Informed Organizations
    Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field.Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.As the second book in the ... Read more

    $25.89 USD

  • Social Marketing and Social Change

    Strategies and Tools For Improving Health, Well-Being, and the Environment

    by R. Craig Lefebvre ...
    How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered ... Read more

    $81.00 USD

  • Organizations and Management in Cross-Cultural Context

    by Manuel Mendonca, Zeynep Aycan, Rabindra N. Kanungo ...
    *Winner in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2015*An ideal course text for Organizational Behaviour, Human Resource Management or Cross-Cultural Management courses.Chapters present the fundamental theoretical approaches in all key areas including leadership, ethics and change, and then explore them in the context of culture and cross-cultural ... Read more

    $102.59 USD

  • Relationship Marketing in the Digital Age

    by Lena Steinhoff, Robert Palmatier ...
    Series series Routledge Studies in Marketing
    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified ... Read more

    $65.99 USD

  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Edited by Michael A. Chilton, James M. Bloodgood ...
    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Read more

    $148.49 USD

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  • Brave New Workplace

    Designing Productive, Healthy, and Safe Organizations

    by Julian Barling ...
    After a period of tremendous upheaval, it is necessary for organizations to transform alongside their employees and welcome new ways of working. While it is impossible to predict which changes will be successful, it is crucial for leaders to now ask: what should work look like to achieve productive, healthy, and safe organizations? In Brave New Workplace, Julian Barling argues that we should focus ... Read more

    $25.69 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Quick Service Restaurants, Franchising, and Multi-Unit Chain Management

    by Francis A Kwansa, H.G. Parsa ...
    Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in ... Read more

    $91.99 USD