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“ian dodson”

Showing 1 - 12 of 12 results for “ian dodson”
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  • The Art of Digital Marketing

    The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

    by Ian Dodson ...
    The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital ... Read more

    $30.00 USD

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  • The Complete Idiot's Guide to Starting a Web-Based Business

    by Steve Slaunwhite ...
    The web-based basics!Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses.• The Complete ... Read more

    $9.99 USD

  • Search Engine Optimization (SEO)

    An Hour a Day

    by Jennifer Grappone, Gradiva Couzin ...
    The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, ... Read more

    $18.00 USD

  • The 13 Pillars of Internet Marketing: Special Edition

    by David Bain ...
    The 13 Pillars of Internet Marketing offers a broad introduction to internet marketing methods for marketing managers, business owners and entrepreneurs. It helps the reader build a broad overall online marketing knowledge, prior to implementing their own internet marketing campaign or managing an SEO company. This special edition also includes an interview with blogging guru Yaro Starak. ... Read more

    $0.99 USD or Free with Kobo Plus

  • Facebook Advertising For Dummies

    by Paul Dunay, Richard Krueger, Joel Elad ...
    Profitable ideas and techniques for advertising on FacebookTap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to ... Read more

    $18.00 USD

  • Strategically Social - A Real-World Roadmap to using Social Media to Improve and Grow Your Business

    by Jan Hyatt ...
    Why is your company using social media? Have you defined your objectives, designed your strategy, crafted your message and changed your organizational culture? No? Then you need this book. You need to:Embrace a new social vocabulary.Understand why your social messages are being ignored.Find out why social influencers are as important as customers.Learn why you need a social map, and how to build ... Read more

    $0.99 USD or Free with Kobo Plus

  • I'm in a Job Search--Now What???

    by Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy ...
    In today's marketplace, employers are in a buyer's market, so many of the job searching strategies that worked in the past are outdated. Social media is giving companies and professionals a platform unlike we've ever seen. Companies are able to post jobs directly to LinkedIn, Twitter, etc. and people in a career transition are able to identify networking contacts within a company through these ... Read more

    $11.99 USD

  • Content Marketing For Dummies

    by Susan Gunelius ...
    Get the whole picture and learn to create a successful online content marketing programSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing ... Read more

    $15.00 USD

  • The McGraw-Hill 36-Hour Course: Online Marketing

    by Lorrie Thomas ...
    Series series McGraw-Hill 36-Hour Courses
    A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to ... Read more

    $18.79 USD

  • Google Blogger For Dummies

    by Susan Gunelius ...
    Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning ... Read more

    $16.00 USD

  • Twitter Marketing For Dummies

    by Kyle Lacy ...
    Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to ... Read more

    $16.99 USD

  • Pay Per Click Search Engine Marketing For Dummies

    by Peter Kent ...
    Plan and launch your PPC campaign and keep track of its progressIf you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work ... Read more

    $17.99 USD