Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Top Series in United States

Showing 1 - 12 of 12 results for “i chaston”
Skip side bar filters

  • Internet Marketing and Big Data Exploitation

    by I. Chaston ...
    Series series Business and Management (R0)
    Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. ... Read more

    $89.09 USD

  • Entrepreneurship and Innovation During Austerity

    Surviving Beyond the Great Recession

    by I. Chaston ...
    Series series Business and Management (R0)
    Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology. ... Read more

    $49.49 USD

People who read these also enjoyed

  • Why I Left Goldman Sachs

    A Wall Street Story

    by Greg Smith ...
    An insightful and devastating account of how Wall Street lost its way from an insider who experienced the culture of Goldman Sachs first-hand.On March 14, 2012, more than three million people read Greg Smith's bombshell Op-Ed in the New York Times titled "Why I Am Leaving Goldman Sachs." The column immediately went viral, became a worldwide trending topic on Twitter, and drew passionate responses ... Read more

    $14.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Lifestyle Brands

    A Guide to Aspirational Marketing

    by S. Saviolo, A. Marazza ...
    Series series Business and Management (R0)
    What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. ... Read more

    $53.99 USD

  • Five Seconds At A Time

    How Leaders Can Make the Impossible Possible

    by Denis Shackel, Tara Bradacs ...
    When a tragic mountain-climbing accident left business professor Denis Shackel stranded on Mount Ruapehu in New Zealand, he turned to the leadership principles he’d been teaching for years to survive the longest night of his life.Alone, with temperatures plunging to -30 degrees Celsius, Shackel managed to stay alive. He broke the night into five thousand five-second intervals, and chose to deal ... Read more

    $11.99 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Corporate Finance Demystified 2/E

    by Troy Adair ...
    Series series Demystified
    The simple way to master corporate financeThe math, the formulas, the problem solving . . . does corporate finance make your head spin? You're not alone. It's one of the toughest subjects for business students—which is why Corporate Finance DeMYSTiFieD is written in a way that makes learning it easier than ever.This self-teaching guide first explains the basic principles of corporate finance, ... Read more

    $20.89 USD

  • The Social Media Manifesto

    by Jed Hallam ...
    Series series Business and Management (R0)
    The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. ... Read more

    $40.49 USD

  • Trust, Social Relations and Engagement

    Understanding Customer Behaviour on the Web

    by D. Padua ...
    Series series Business and Management (R0)
    Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'. ... Read more

    $89.09 USD

  • Finance Book, The

    Understand the numbers even if you're not a finance professional

    by Stuart Warner, Si Hussain ...
    Series series Financial Times Series
    The Finance Book will help you think and manage like a financial strategist. Written specifically for non-finance professionals, it will give you all you need to know to manage your business more effectively and think more strategically.It will help you to:Have the confidence to read and interpret financial statementsAsk the right questions about financial performanceApply important financial ... Read more

    $12.99 USD

  • Agile Procurement

    Volume I: Adding Value with Lean Processes

    by Bernardo Nicoletti ...
    This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Agile ... Read more

    $170.99 USD

  • Approaches to Enterprise Risk Management

    by Bloomsbury Publishing ...
    Approaches to Enterprise Risk Management is a multi-author book written by leading experts in the field of risk management including Aswath Damodoran, John C. Groth and David Shimko.It is a valuable tool that enables you to assess the potential business threats, both from within your organization and from external sources. It comprises over 25 chapters covering the range of risks your organization ... Read more

    $33.69 USD