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“hugo guyader”

Showing 1 - 12 of 12 results for “hugo guyader”
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  • Marketing and Sustainability

    Contradiction or the Path to Profitable Businesses and Sustainable Societies

    by Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment ...
    In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practicesMarketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as ... Read more

    $56.00 USD

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  • People Planet Profit

    How to Embrace Sustainability for Innovation and Business Growth

    by Peter Fisk ...
    Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new ... Read more

    $37.99 USD

  • Leadership for Sustainability

    Strategies for Tackling Wicked Problems

    by R. Bruce Hull, David P. Robertson, Michael Mortimer ...
    Solving today’s environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards ... Read more

    $23.09 USD

  • Eco-Business

    A Big-Brand Takeover of Sustainability

    by Peter Dauvergne, Jane Lister ...
    Two experts explain the consequences for the planet when corporations use sustainability as a business tool.McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big ... Read more

    $18.99 USD

  • Organizational Change for Corporate Sustainability

    by Suzanne Benn, Melissa Edwards, Tim Williams ...
    Since this classic book was first published in 2003, sustainability has increasingly been accepted as standard business practice for leading corporations, while the science itself has revealed how human activity has become the dominant force influencing irreversible changes in the planetary systems.The fourth edition of this trailblazing book on corporate sustainability provides new insights into ... Read more

    $80.99 USD

  • RESTART Sustainable Business Model Innovation

    by Sveinung Jørgensen, Lars Jacob Tynes Pedersen ...
    Series series Palgrave Studies in Sustainable Business In Association with Future Earth
    Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical ... Read more

    Free

  • Managing the Transition to a Sustainable Enterprise

    Lessons from Frontrunner Companies

    by Rob van Tulder, Mara Francken, Rob Tilburg, Andrea Rosa ...
    In combining practice and theory, this textbook provides a management perspective on the ‘business case’ for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only to their decision-making process, but also revealed how their perceptions shaped the transition ... Read more

    $72.99 USD

  • The Sustainability Edge

    How to Drive Top-Line Growth with Triple-Bottom-Line Thinking

    by Suhas Apte, Jagdish Sheth ...
    Series series Rotman-UTP Publishing - Business and Sustainability
    Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and ... Read more

    $31.99 USD

  • Embedding Sustainability

    How to Drive Organizational Transformation

    by Pia Heidenmark Cook, Lisen Wirén ...
    Embedding Sustainabilityis a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance.For organizations to truly embody sustainability, it must infuse all operations. Sustainability change agents need to be the conductors of the orchestra, making sure everyone has the same objective, is working with the same ... Read more

    $53.99 USD

  • Beyond the Triple Bottom Line

    Eight Steps toward a Sustainable Business Model

    by Francisco Szekely, Zahir Dossa ...
    A pragmatic new business model for sustainability that outlines eight steps that range from exploring a mission to promoting innovation; with case studies.Many recent books make the case for businesses to become more sustainable, but few explain the specifics. In this book, Francisco Szekely and Zahir Dossa offer a pragmatic new business model for sustainability that extends beyond the traditional ... Read more

    $34.99 USD

  • Sustainable Luxury Brands

    Evidence from Research and Implications for Managers

    by Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido ...
    Series series Business and Management (R0)
    This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and ... Read more

    $143.99 USD

  • Sustainability Marketing

    New directions and practices

    by Rishi Raj Sharma, Tanveer Kaur, Amanjot Singh Syan ...
    With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices.Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new ... Read more

    $86.09 USD