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“howard nothhaft”

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  • Future Directions of Strategic Communication

    Edited by Howard Nothhaft, Kelly Page Werder, Dejan Verčič, Ansgar Zerfass ...
    This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is ... Read more

    $60.99 USD