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  • Viktor Shklovsky’s Heritage in Literature, Arts, and Philosophy

    This book examines the heritage of Victor Shklovsky in a variety of disciplines. To achieve this end, Slav N. Gratchev and Howard Mancing draw upon colleagues from eight different countries across the world—the United States, Canada, Russia, England, Scotland, the Netherlands, Norway, and China—in order to bring the widest variety of points of view on the subject. Viktor Shklovsky’s Heritage in ... Read more

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  • Co-creating Brands

    Brand Management from A Co-creative Perspective

    An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs.Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the ... Read more

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  • Genome editing for precision crop breeding

    Series Book 97 - Burleigh Dodds Series in Agricultural Science
    Comprehensive, systematic review of advances in key CRISPR/Cas technologies, such as TALENS and zinc finger nucleases, double-strand break repair techniques, insertion-based genome edits, base editing, guide RNAs, gRNA/Cas9 constructs and CRISPR/Cas off targetingCovers both techniques and their practical application to particular cereal and other cropsDiscusses challenges in regulating this ... Read more

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  • Conflicting Narratives of Crime and Punishment

    Series series Law and Criminology (R0)
    This book illustrates the importance of conflicting narratives in understanding and dealing with crime, based on a variety of cutting-edge research. Offenders tell stories about crime and punishment, as do policemen, judges and defence lawyers, but so do politicians and the media. Each tells them very differently and only some stories are believed, while others are rejected as implausible leading ... Read more

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  • Handbook of Optofluidics

    Optofluidics is an emerging field that involves the use of fluids to modify optical properties and the use of optical devices to detect flowing media. Ultimately, its value is highly dependent on the successful integration of photonic integrated circuits with microfluidic or nanofluidic systems. Handbook of Optofluidics provides a snapshot of the s ... Read more

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    Prospects for the 21st Century

    As the oldest and largest human intervention in nature, the science of agriculture is one of the most intensely studied practices. From manipulation of plant gene structure to the use of plants for bioenergy, biotechnology interventions in plant and agricultural science have been rapidly developing over the past ten years with immense forward leaps on an annual basis. This book begins by laying ... Read more

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  • Semiconductor Nanomaterials for Flexible Technologies

    From Photovoltaics and Electronics to Sensors and Energy Storage

    Edited by Yugang Sun, John A. Rogers ...
    Series series Micro and Nano Technologies
    This book is an overview of the strategies to generate high-quality films of one-dimensional semiconductor nanostructures on flexible substrates (e.g., plastics) and the use of them as building blocks to fabricating flexible devices (including electronics, optoelectronics, sensors, power systems). In addition to engineering aspects, the physics and chemistry behind the fabrication and device ... Read more

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  • Plant Transformation Technologies

    Plant Transformation Technologies is a comprehensive, authoritative book focusing on cutting-edge plant biotechnologies, offering in-depth, forward-looking information on methods for controlled and accurate genetic engineering. In response to ever-increasing pressure for precise and efficient integration of transgenes in plants, many new technologies have been developed. With complete coverage of ... Read more

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  • Printed Electronics

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    This book provides an overview of the newly emerged and highly interdisciplinary field of printed electronicsProvides an overview of the latest developments and research results in the field of printed electronicsTopics addressed include: organic printable electronic materials, inorganic printable electronic materials, printing processes and equipments for electronic manufacturing, printable ... Read more

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  • Advances in the Understanding of Biological Sciences Using Next Generation Sequencing (NGS) Approaches

    Series series Biomedical and Life Sciences (R0)
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    Edited by Stefan Landis ...
    Lithography is now a complex tool at the heart of a technological process for manufacturing micro and nanocomponents. A multidisciplinary technology, lithography continues to push the limits of optics, chemistry, mechanics, micro and nano-fluids, etc.This book deals with essential technologies and processes, primarily used in industrial manufacturing of microprocessors and other electronic ... Read more

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  • Biotechnologies for Plant Mutation Breeding

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