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Secret Sauce

How to Pack Your Messages with Persuasive Punch

by Harry Mills ...

This helpful resource shows you how to transform unconvincing messages into compelling copy.The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and ... Read more

$6.99 USD or Free with Kobo Plus

Also available as: Audiobook

This helpful resource shows you how to transform unconvincing messages into compelling copy.The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and
... Read more

Also available as: Audiobook
The Rainmaker's Toolkit

Power Strategies for Finding, Keeping, and Growing Profitable Clients

by Harry Mills ...

Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify ... Read more

$6.99 USD

Few professional firms are able to consistently grow their fees and profits. Based on the concept of relationship marketing, The Rainmaker's Toolkit gives readers the tools, techniques, and strategies to help win and close bigger deals, helping them dramatically increase the odds of success...and sustain that level of accomplishment from year to year. The Rainmaker's Toolkit helps readers identify
... Read more
Audiobook

Secret Sauce

How to Pack Your Messages with Persuasive Punch

by Harry Mills ...

Narrated by Tom Parks ...

Unabridged

2 hours 14 min

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.It comes with a 15-question SAUCE test ... Read more

$14.99 USD

Also available as: eBook

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.It comes with a 15-question SAUCE test
... Read more

Also available as: eBook

Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead

by Laszlo Bock ...

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Read more

$14.99 USD

Also available as: Audiobook

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and
... Read more

Also available as: Audiobook
IT Savvy

What Top Executives Must Know to Go from Pain to Gain

by Peter Weill, Jeanne W. Ross ...

Digitization of business interactions and processes is advancing full bore. But in many organizations, returns from IT investments are flatlining, even as technology spending has skyrocketed.These challenges call for new levels of IT savvy: the ability of all managers-IT or non-IT-to transform their company's technology assets into operational efficiencies that boost margins. Companies with IT ... Read more

$28.79 USD or Free with Kobo Plus

Digitization of business interactions and processes is advancing full bore. But in many organizations, returns from IT investments are flatlining, even as technology spending has skyrocketed.These challenges call for new levels of IT savvy: the ability of all managers-IT or non-IT-to transform their company's technology assets into operational efficiencies that boost margins. Companies with IT
... Read more
Great at Work

The Hidden Habits of Top Performers

by Morten T. Hansen ...

Wall Street Journal Business BestsellerA Financial Times Business Book of the MonthNamed by The Washington Post as One of the 11 Leadership Books to Read in 2018From the New York Times bestselling coauthor of Great by Choice comes an authoritative, practical guide to individual performance—based on analysis from an exhaustive, groundbreaking study.W... ... Read more

$13.99 USD

Wall Street Journal Business BestsellerA Financial Times Business Book of the MonthNamed by The Washington Post as One of the 11 Leadership Books to Read in 2018From the New York Times bestselling coauthor of Great by Choice comes an authoritative, practical guide to individual performance—based on analysis from an exhaustive, groundbreaking study.W...
... Read more
Marketing Insights from A to Z

80 Concepts Every Manager Needs to Know

by Philip Kotler ...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Read more

$9.89 USD or Free with Kobo Plus

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the
... Read more
Beyond Measure

The Big Impact of Small Changes

by Margaret Heffernan ...

Series series TED Books
A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes.By implementing sweeping changes, businesses often think it’s possible to do better, to earn more, and have happier employees. So why does engagement prove so ... Read more

$7.99 USD

Also available as: Audiobook

A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes.By implementing sweeping changes, businesses often think it’s possible to do better, to earn more, and have happier employees. So why does engagement prove so
... Read more

Also available as: Audiobook
TurboStrategy

21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

by Brian Tracy ...

All the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results ... Read more

Was $2.99 USD Now $1.49 USD or Free with Kobo Plus

Also available as: Audiobook

All the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results
... Read more

Also available as: Audiobook
The small BIG

small changes that spark big influence

by Steve J. Martin, Noah Goldstein, Robert Cialdini ...

Three experts in persuasion science reveal the small changes you can make for a big improvement in your ability to influence others.At some point today you will have to influence or persuade someone. It may be your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. Most likely, the key to succeeding will be a small change in your approach—one that delivers big.In The ... Read more

$11.59 USD

Also available as: Audiobook

Three experts in persuasion science reveal the small changes you can make for a big improvement in your ability to influence others.At some point today you will have to influence or persuade someone. It may be your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. Most likely, the key to succeeding will be a small change in your approach—one that delivers big.In The
... Read more

Also available as: Audiobook
Strategy That Works

How Winning Companies Close the Strategy-to-Execution Gap

by Paul Leinwand, Cesare R. Mainardi ...

How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world ... Read more

$25.19 USD or Free with Kobo Plus

Also available as: Audiobook

How to close the gap between strategy and executionTwo-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world
... Read more

Also available as: Audiobook
The Knowing-Doing Gap

How Smart Companies Turn Knowledge into Action

by Jeffrey Pfeffer, Robert I. Sutton ...

Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, ... Read more

$27.39 USD or Free with Kobo Plus

Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton,
... Read more

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“harry mills”

Secret Sauce

The Rainmaker's Toolkit

Secret Sauce

People who read these also enjoyed

Work Rules!

IT Savvy

Great at Work

Marketing Insights from A to Z

Beyond Measure

TurboStrategy

The small BIG

Strategy That Works

The Knowing-Doing Gap

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