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Selling the Invisible

A Field Guide to Modern Marketing

by Harry Beckwith ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Read more

$10.99 USD

Also available as: Audiobook

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Read more

Also available as: Audiobook
You, Inc.

The Art of Selling Yourself

by Harry Beckwith, Christine Clifford Beckwith ...

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness ... Read more

$11.99 USD

Also available as: Audiobook

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness
... Read more

Also available as: Audiobook
Unthinking

The Surprising Forces Behind What We Buy

by Harry Beckwith ...

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy ... Read more

$9.99 USD

Also available as: Audiobook

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy
... Read more

Also available as: Audiobook
What Clients Love

A Field Guide to Growing Your Business

by Harry Beckwith ...

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, ... Read more

$8.99 USD

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale,
... Read more
The Invisible Touch

The Four Keys to Modern Marketing

by Harry Beckwith ...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships. ... Read more

$9.99 USD

Also available as: Audiobook

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
... Read more

Also available as: Audiobook
The Invisible Promise

A Field Guide to Marketing in an Upside-Down World

by Harry Beckwith ...

Our service economy is dominated by outmoded marketing models from the world of products.The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can’t see, touch, or feel services. Marketing services requires an ... Read more

$12.99 USD

Also available as: Audiobook

Our service economy is dominated by outmoded marketing models from the world of products.The Invisible Promise reveals the critical differences between service and product marketing and outlines a service-centric strategy for planning your business, persuading your prospects, and relating to your clients.Unlike products, you can’t see, touch, or feel services. Marketing services requires an
... Read more

Also available as: Audiobook
Business Class

Etiquette Essentials for Success at Work

by Jacqueline Whitmore ...

Have you forgotten a person's name two minutes after being introduced? Have you wondered which fork to use or how to discreetly pay the check while attending an important business dinner? Have you insulted an international client by mistake and didn't realize it until it was too late? Making these types of errors can get in the way of getting ahead. However, these faux pas can be avoided by ... Read more

$2.99 USD

Have you forgotten a person's name two minutes after being introduced? Have you wondered which fork to use or how to discreetly pay the check while attending an important business dinner? Have you insulted an international client by mistake and didn't realize it until it was too late? Making these types of errors can get in the way of getting ahead. However, these faux pas can be avoided by
... Read more
The Hook

How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success

by Richard Krevolin ...

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the ... Read more

$12.99 USD

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty.The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the
... Read more
Audiobook

You, Inc.

The Art of Selling Yourself

by Christine Clifford Beckwith, Harry Beckwith ...

Narrated by Lisa DeSimone, Martin Ruben ...

Unabridged

5 hours 42 min

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU—whether it's in a job interview, a social gathering, or ... Read more

$18.87 USD

Also available as: eBook

Written in a personable and homespun style, You, Inc. offers doses of humor and pithy knowledge to anyone who wants to thrive in the increasingly competitive business world. What veteran sales and marketing experts Harry and Christine Beckwith understand is that, to succeed in life, the most important thing you need to be able to sell is YOU—whether it's in a job interview, a social gathering, or
... Read more

Also available as: eBook
Audiobook

Selling the Invisible

A Field Guide to Modern Marketing

by Harry Beckwith ...

Narrated by Jeffrey Jones ...

Abridged

1 hour 36 min

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Read more

$14.99 USD

Also available as: eBook

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Read more

Also available as: eBook
Audiobook

Unthinking

The Surprising Forces Behind What We Buy

by Harry Beckwith ...

Narrated by L.J. Ganser ...

Unabridged

6 hours 48 min

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy ... Read more

$24.99 USD

Also available as: eBook

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy
... Read more

Also available as: eBook
Audiobook

The Invisible Touch

The Four Keys to Modern Marketing

by Harry Beckwith ...

Narrated by George K. Wilson ...

Unabridged

5 hours 39 min

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful ... Read more

$19.99 USD

Also available as: eBook

Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful
... Read more

Also available as: eBook

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“harry beckwith”

Selling the Invisible

You, Inc.

Unthinking

What Clients Love

The Invisible Touch

The Invisible Promise

Business Class

The Hook

You, Inc.

Selling the Invisible

Unthinking

The Invisible Touch

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Available:

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