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Showing 1 - 12 of 12 results for “hans westerbeek”
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  • International Sport Business

    Current Issues, Future Directions

    by Hans Westerbeek, Adam Karg ...
    International Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.Against a background of globalisation, disruption and social change, the book explores key influences on ... Read more

    $60.99 USD

  • Building the Athlete Brand

    A Practical Handbook

    by Thomas van Schaik, Hans Westerbeek ...
    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have moved to the centre of the sport business landscape, and this book introduces the skills in branding, marketing communications, and entrepreneurship that athletes and their advisors need to develop in ... Read more

    $54.99 USD

  • Strategic Sport Marketing

    by Adam Karg, David Shilbury, Hans Westerbeek, Michael L. Naraine, Daniel Funk ...
    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a ... Read more

    $72.99 USD

  • Australian Sport - Better by Design?

    The Evolution of Australian Sport Policy

    by Bob Stewart, Matthew Nicholson, Aaron Smith, Hans Westerbeek ...
    Australians have invested an enormous amount of emotional and physical capital in their sporting systems and structures. While Australian sport has many times been dissected from a historical and cultural perspective, there is little detailed analysis of sport's relationship with government. The book focuses on sport policy, and examines the ways in which government has affected the development of ... Read more

    $110.99 USD

  • Managing Sport Facilities and Major Events

    Second Edition

    by Eric C. Schwarz, Hans Westerbeek, Dongfeng Liu, Paul Emery, Paul Turner ...
    Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an ... Read more

    $88.99 USD

  • Global Sport Business

    Community Impacts of Commercial Sport

    Edited by Hans Westerbeek ...
    Series series Sport in the Global Society – Contemporary Perspectives
    Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value ... Read more

    $82.99 USD

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  • Sponsorship: For a Return on Investment

    by Guy Masterman ...
    Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen ... Read more

    $280.00 USD

  • Sports Marketing

    A Practical Approach

    by Larry DeGaris ...
    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role ... Read more

    $98.99 USD

  • Sport Public Relations

    by G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold ...
    Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined ... Read more

    $70.19 USD

  • Football Club Management

    Insights from the Field

    by Ian Lawrence ...
    Series series Routledge Research in Football
    The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application.The international commercialisation of football has led to a fundamental ... Read more

    $70.99 USD

  • The Perfect Pass

    What the manager can learn from a football trainer

    by Ed Weenk ...
    In a few words, the objective of the book is to provide some simple and easyto understand reflections that anyone in an organisation can apply in areasonably short timeframe, allowing them quickly to get a good understandingof the _big picture_ of an organisation and the direction it wants to go.Having established this broader vision, we can then evaluate if it's actuallyfit for getting there in ... Read more

    $8.21 USD

  • Sport Management: The Basics

    by Rob Wilson, Mark Piekarz ...
    Series series The Basics
    Sport Management: The Basics is an engaging and accessible introduction to sport management which considers a range of contemporary philosophical, social, cultural and political matters as they impact on this growing field. Drawing links between academic theory and practice, it explores the current challenges facing managers in the sport industry, addressing topics including:the history of sport ... Read more

    $33.99 USD