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Straight to Yes

Asking with Confidence and Getting What You Want

by Haider Imam ...

MAKE YOURSELF A “YES” MAGNETYou’ve finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of ‘the ask’.Taking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth ... Read more

$13.00 USD

Also available as: Audiobook

MAKE YOURSELF A “YES” MAGNETYou’ve finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of ‘the ask’.Taking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth
... Read more

Also available as: Audiobook
Audiobook

Straight to Yes

Asking with Confidence and Getting What You Want

by Haider Imam ...

Narrated by Steven Kynman ...

Unabridged

5 hours 35 min

Just having the best idea, product, service, presentation or proposal is no longer enough in these dizzyingly competitive times. Getting a commitment to action from your investors, leaders, customers or colleagues is vital. This book helps you become a master of gaining commitment to action by learning how to Ask. Based on sound psychological principles, Straight To Yes! offers tonnes of winning ... Read more

$15.99 USD

Also available as: eBook

Just having the best idea, product, service, presentation or proposal is no longer enough in these dizzyingly competitive times. Getting a commitment to action from your investors, leaders, customers or colleagues is vital. This book helps you become a master of gaining commitment to action by learning how to Ask. Based on sound psychological principles, Straight To Yes! offers tonnes of winning
... Read more

Also available as: eBook

The Science of Influence

How to Get Anyone to Say "Yes" in 8 Minutes or Less!

by Kevin Hogan ...

Get customers, clients, and co-workers to say "yes!" in 8 minutes or lessThis revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously ... Read more

$15.00 USD

Get customers, clients, and co-workers to say "yes!" in 8 minutes or lessThis revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously
... Read more
Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley ...

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Read more

$15.00 USD

Also available as: Audiobook

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to
... Read more

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Instinct

Rewire Your Brain with Science-Backed Solutions to Increase Productivity and Achieve Success

by Rebecca Heiss ...

A revolutionary approach to unlocking****your innate ability to achieve success in business and in life.Why do we constantly feel overwhelmed by stress, dissatisfied in our careers and relationships, and lacking in real purpose? Why do we seem to sabotage ourselves, hampering our productivity and success? The answer lies in our instincts . . .In every area of life, from business to relationships ... Read more

$17.19 USD

A revolutionary approach to unlocking****your innate ability to achieve success in business and in life.Why do we constantly feel overwhelmed by stress, dissatisfied in our careers and relationships, and lacking in real purpose? Why do we seem to sabotage ourselves, hampering our productivity and success? The answer lies in our instincts . . .In every area of life, from business to relationships
... Read more
Decoded

The Science Behind Why We Buy

by Phil Barden ...

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy ... Read more

$38.00 USD

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing.He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy
... Read more
The small BIG

small changes that spark big influence

by Steve J. Martin, Noah Goldstein, Robert Cialdini ...

Three experts in persuasion science reveal the small changes you can make for a big improvement in your ability to influence others.At some point today you will have to influence or persuade someone. It may be your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. Most likely, the key to succeeding will be a small change in your approach—one that delivers big.In The ... Read more

$11.59 USD

Also available as: Audiobook

Three experts in persuasion science reveal the small changes you can make for a big improvement in your ability to influence others.At some point today you will have to influence or persuade someone. It may be your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. Most likely, the key to succeeding will be a small change in your approach—one that delivers big.In The
... Read more

Also available as: Audiobook
Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

by Douglas Van Praet ...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... Read more

$12.99 USD

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer
... Read more
The Serendipity Mindset

The Art and Science of Creating Good Luck

by Christian Busch ...

Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply ... Read more

$12.99 USD

Also available as: Audiobook

Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply
... Read more

Also available as: Audiobook
Emotionomics: Leveraging Emotions for Business Success

by Dan Hill ...

For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the ... Read more

$25.19 USD

For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, ignoring emotion in favor of rationality and efficiency. Even fewer have acted on it. Emotionomics looks at emotions in terms of business opportunities, both in the
... Read more
Happiness Hacks

100% Scientific! Curiously Effective!

by Alex Palmer ...

Highly Effective Hacks From Totally True Facts!Could you be happier at work . . . in love . . . in life? You may not need a total overhaul—just a few good Happiness Hacks! Here are hundreds of shortcuts to brighten your day and boost your mood—and the science behind how they work. Discover why . . .57°F (13.9°C) is the happiest temperatureSelfies give you a jolt of joyRenters have a surprising ... Read more

$9.99 USD

Also available as: Audiobook

Highly Effective Hacks From Totally True Facts!Could you be happier at work . . . in love . . . in life? You may not need a total overhaul—just a few good Happiness Hacks! Here are hundreds of shortcuts to brighten your day and boost your mood—and the science behind how they work. Discover why . . .57°F (13.9°C) is the happiest temperatureSelfies give you a jolt of joyRenters have a surprising
... Read more

Also available as: Audiobook
You, Your Child, and School

Navigate Your Way to the Best Education

by Lou Aronica, Sir Ken Robinson PhD ...

An essential book for parents to help their children get the education they need to live happy, productive lives from The New York Times bestselling author of The Element and Creative SchoolsParents everywhere are deeply concerned about the education of their children, especially now, when education has become a minefield of politics and controversy. One of the world’s most influential educators, ... Read more

Was $6.99 USD Now $4.99 USD

Also available as: Audiobook

An essential book for parents to help their children get the education they need to live happy, productive lives from The New York Times bestselling author of The Element and Creative SchoolsParents everywhere are deeply concerned about the education of their children, especially now, when education has become a minefield of politics and controversy. One of the world’s most influential educators,
... Read more

Also available as: Audiobook

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“haider imam”

Straight to Yes

Straight to Yes

People who read these also enjoyed

The Science of Influence

Brainfluence

Instinct

Decoded

The small BIG

Unconscious Branding

The Serendipity Mindset

Emotionomics: Leveraging Emotions for Business Success

Happiness Hacks

You, Your Child, and School

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