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Showing 1 - 12 of 12 results for “guy morrow”
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  • Music Artist Managers

    Remuneration and Retention in the Popular Music Business

    by Guy Morrow ...
    Series series Routledge Focus on the Global Creative Economy
    To what extent is it possible to do good work in music artist management? Drawing upon original research, this shortform book explores and evaluates motivation, remuneration and equity stakes within the music industries.The author ponders the apparent managerial exodus from the music industries and whether this brain drain could be addressed by providing better remuneration via equity. Based on ... Read more

    $31.99 USD

  • Artist Management

    Agility in the Creative and Cultural Industries

    by Guy Morrow ...
    Series series Discovering the Creative Industries
    Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics.Artist Management: Agility in the Creative and Cultural Industries makes a major contribution to our understanding of the creative and cultural industries, of artistic and managerial creativities ... Read more

    $57.99 USD

  • Designing the Music Business

    Design Culture, Music Video and Virtual Reality

    by Guy Morrow ...
    Series series Business and Management (R0)
    This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.Popular ... Read more

    $80.09 USD

  • The New Music Industries

    Disruption and Discovery

    by Diane Hughes, Mark Evans, Guy Morrow, Sarah Keith ...
    Series series Literature, Cultural and Media Studies (R0)
    This research-based book outlines career models for artists, methods of creative engagement, artistic options including individuality and branding, production practices, the realities of being a musician in the new industries, and implications for popular music education. Due to the profound effects of the digitisation of music, the music industries have undergone rapid transformation. The former ... Read more

    $62.99 USD

  • Rethinking the Music Business

    Music Contexts, Rights, Data, and COVID-19

    Edited by Guy Morrow, Daniel Nordgård, Peter Tschmuck ...
    Series Book 19 - Literature, Cultural and Media Studies (R0)
    COVID-19 had a global impact on health, communities, and the economy. As a result of COVID-19, music festivals, gigs, and events were canceled or postponed across the world. This directly affected the incomes and practices of many artists and the revenue for many entities in the music business. Despite this crisis, however, there are pre-existing trends in the music business – the rise of the ... Read more

    $98.09 USD

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  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $35.29 USD

  • Managing Change

    Enquiry and Action

    by Nic Beech, Robert MacIntosh, Paul Krust, Selvi Kannan, Ann Dadich ...
    Managing Change: Enquiry and Action, Australasian edition offers a fresh perspective of change theory with contemporary examples providing students with the tools they need to navigate the complexities of change within organisations. The book features notions of innovation, disruption and agile learning that are necessary in an intensified business world. Using an enquiry-action framework, the ... Read more

    $93.49 USD

  • Management

    Principles & Techniques

    by Luke Ike ...
    This book produces a clear and concise introduction to principles and techniques of management, as required by practicing managers and those in colleges and universities who are aspiring to be managers. ... Read more

    $4.99 USD

  • Public Relations

    A Managerial Perspective

    by Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    $119.69 USD

  • Key Concepts in Marketing

    by Jim Blythe ...
    Series series SAGE Key Concepts series
    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal ... Read more

    $65.69 USD

  • A Handbook of Corporate Communication and Public Relations

    Edited by Sandra Oliver ...
    A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne ... Read more

    $77.99 USD

  • The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa Kirchner ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy ... Read more

    $70.99 USD