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  • Continuous Innovation with DevOps

    IT Management in the Age of Digitalization and Software-defined Business

    Series series Business and Management (R0)
    This book connects the new world of digitalization with classic IT management. With the presence of software in objects, products and processes, most businesses will become software-defined businesses. Software development and software management are thus key to stay competitive in an environment that demands continuous innovation. The authors provide a comprehensive introduction to continuous ... Read more

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    Ten Steps to Quality Data and Trusted InformationTM

    Information is currency. Recent studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and inefficiency, damaged credibility among customers and suppliers, and an organizational inability to make sound decisions. In this important and timely new book, Danette McGilvray presents her "Ten Steps approach to information quality, a ... Read more

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    Series series Business and Management (R0)
    This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative ... Read more

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  • Handbook of Industry 4.0 and SMART Systems

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    Series series Computer Science (R0)
    This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International ... Read more

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  • Corporate Data Quality

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    Data is the foundation of the digital economy. Industry 4.0 and digital services are producing so far unknown quantities of data and make new business models possible. Under these circumstances, data quality has become the critical factor for success. This book presents a holistic approach for data quality management and presents ten case studies about this issue. It is intended for practitioners ... Read more

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