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  • Managing Media Firms and Industries

    What's So Special About Media Management?

    Series series Media Business and Innovation
    This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media ... Read more

    $143.99 USD

  • Cultural Intermediaries

    Audience Participation in Media Organisations

    Series series Literature, Cultural and Media Studies (R0)
    This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial ... Read more

    $89.09 USD

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  • ESPN The Company

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