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“gregory arthur pool”

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  • The IDEATE Method

    Identifying High-Potential Entrepreneurial Ideas

    by Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck ...
    Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide ... Read more

    $52.19 USD