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Demand-Side Sales 101

Stop Selling and Help Your Customers Make Progress

by Bob Moesta, Greg Engle, Jason Fried ...

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an ... Read more

$9.99 USD or Free with Kobo Plus

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an
... Read more
The Nuts and Bolts of NASCAR

The Definitive Viewers' Guide to Big-Time Stock Car Auto Racing

by Greg Engle ...

When people think of NASCAR, many think of cars racing around a track. But those with a more intimate knowledge of the sport understand that there is much more to it. The Nuts and Bolts of NASCAR uncovers everything you need to know to properly watch and enjoy the sport. Author Greg Engle uncovers the history of the sport, as well as an explanation of the rules, flags, and key terms. He reveals ... Read more

$12.99 USD

When people think of NASCAR, many think of cars racing around a track. But those with a more intimate knowledge of the sport understand that there is much more to it. The Nuts and Bolts of NASCAR uncovers everything you need to know to properly watch and enjoy the sport. Author Greg Engle uncovers the history of the sport, as well as an explanation of the rules, flags, and key terms. He reveals
... Read more

Learning to Build

The 5 Bedrock Skills of Innovators and Entrepreneurs

by Bob Moesta ...

If you're an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn't reserved for the superstars, but you remain humble because failure is always a possibility. This journey of entrepreneurship and innovation shouldn't be a ... Read more

$6.99 USD or Free with Kobo Plus

If you're an innovator or entrepreneur, you challenge precedent and disrupt the status quo. You trust that the result is worth the struggle and embrace change because it could equal progress. You have blind faith. You know that success isn't reserved for the superstars, but you remain humble because failure is always a possibility. This journey of entrepreneurship and innovation shouldn't be a
... Read more
The Jobs To Be Done Playbook

Align Your Markets, Organization, and Strategy Around Customer Needs

by Jim Kalbach ...

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The ... Read more

$30.99 USD

Also available as: Audiobook

"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build TrapThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.The
... Read more

Also available as: Audiobook
Sales Pitch: How to Craft a Story to Stand Out and Win

by April Dunford ...

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your ... Read more

$9.99 USD

Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your
... Read more
Continuous Discovery Habits

Discover Products that Create Customer Value and Business Value

by Teresa Torres ...

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... Read more

$9.99 USD

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that
... Read more
Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

by Joshua Seiden ...

In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service - and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but ... Read more

$9.99 USD or Free with Kobo Plus

In the old days, when we made physical products, setting project goals wasn't that hard. But in today's service - and software-driven world, "done" is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but
... Read more
Sundays Will Never Be the Same

Racing, Tragedy, and Redemption--My Life in America's Fastest Sport

by Darrell Waltrip ...

From the former NASCAR champion and current Fox Sports announcer, an intimate account of one of the most dramatic and tragic days in the history of NASCAR: the 2001 Daytona 500—the day that racing legend Dale Earnhardt, Sr. died.In Sundays Will Never Be the Same, former NASCAR champion and current FOX Sports racing analyst Darrell Waltrip provides an intimate account of one of the most dramatic ... Read more

$12.99 USD

From the former NASCAR champion and current Fox Sports announcer, an intimate account of one of the most dramatic and tragic days in the history of NASCAR: the 2001 Daytona 500—the day that racing legend Dale Earnhardt, Sr. died.In Sundays Will Never Be the Same, former NASCAR champion and current FOX Sports racing analyst Darrell Waltrip provides an intimate account of one of the most dramatic
... Read more
NASCAR

An Interactive Guide to the World of Sports

by Daniel J. Brush, David Horne, Marc CB Maxwell ...

Series series Sports by the Numbers
The second title in the new, exciting, and completely original Sports by the NumbersTM series!THE SPORT: The National Association for Stock Car Auto Racing is the second-most popular professional sport in terms of television ratings in the United States behind the National Football League. Its international appeal is even greater, with races broadcast in more than 150 countries and an estimated ... Read more

$8.99 USD or Free with Kobo Plus

The second title in the new, exciting, and completely original Sports by the NumbersTM series!THE SPORT: The National Association for Stock Car Auto Racing is the second-most popular professional sport in terms of television ratings in the United States behind the National Football League. Its international appeal is even greater, with races broadcast in more than 150 countries and an estimated
... Read more
Growing Up NASCAR: Racing's Most Outrageous Promoter Tells All

Racing's Most Outrageous Promoter Tells All

by Humpy Wheeler,Peter Golenbock ...

In 1949, when Humpy Wheeler was 11, he attended the very first NASCAR race. For the next ten years, he spent as much time in the pits as he could, and came to know many of the sport's pioneers. Eventually, Wheeler began promoting races at Carolina tracks such as Concord Speedway, Robinwood Speedway, and Starlight Speedway. Racing was so rough back then he kept a gun by his side when he paid the ... Read more

$17.99 USD

In 1949, when Humpy Wheeler was 11, he attended the very first NASCAR race. For the next ten years, he spent as much time in the pits as he could, and came to know many of the sport's pioneers. Eventually, Wheeler began promoting races at Carolina tracks such as Concord Speedway, Robinwood Speedway, and Starlight Speedway. Racing was so rough back then he kept a gun by his side when he paid the
... Read more
Awesome Bill from Dawsonville

My Life in NASCAR

by Bill Elliott, Chris Millard ...

In this long-awaited autobiography, the legendary Bill Elliott details his childhood in rural North Georgia, building cars from scratch, struggling on the anonymous small-time tracks of the South to his against-the-odds rise to the pinnacle of NASCAR stardom: Winston Cup Champion.From Daytona to Talladega, from Bristol to Sonoma, ride shoulder to shoulder with Elliott as he battles Dale Earnhardt, ... Read more

$15.99 USD or Free with Kobo Plus

In this long-awaited autobiography, the legendary Bill Elliott details his childhood in rural North Georgia, building cars from scratch, struggling on the anonymous small-time tracks of the South to his against-the-odds rise to the pinnacle of NASCAR stardom: Winston Cup Champion.From Daytona to Talladega, from Bristol to Sonoma, ride shoulder to shoulder with Elliott as he battles Dale Earnhardt,
... Read more
Jeff Gordon

Racing Back to the Front--My Memoir

by Jeff Gordon ...

Jeff Gordon's long-awaited racing memoir -- an unprecedented and thrilling look inside the life of a NASCAR champion.It didn't matter that Jeff Gordon hailed from California -- hardly a fountain of stockcar pedigree -- or that they said he was too small to race with the big boys on the dirt tracks and ovals of his youth. It didn't matter that Dale Earnhardt called this upstart "Wonderboy" -- no ... Read more

$13.99 USD

Jeff Gordon's long-awaited racing memoir -- an unprecedented and thrilling look inside the life of a NASCAR champion.It didn't matter that Jeff Gordon hailed from California -- hardly a fountain of stockcar pedigree -- or that they said he was too small to race with the big boys on the dirt tracks and ovals of his youth. It didn't matter that Dale Earnhardt called this upstart "Wonderboy" -- no
... Read more

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“greg engle”

Demand-Side Sales 101

The Nuts and Bolts of NASCAR

People who read these also enjoyed

Learning to Build

The Jobs To Be Done Playbook

Sales Pitch: How to Craft a Story to Stand Out and Win

Continuous Discovery Habits

Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success

Sundays Will Never Be the Same

NASCAR

Growing Up NASCAR: Racing's Most Outrageous Promoter Tells All

Awesome Bill from Dawsonville

Jeff Gordon

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