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Brains on Fire

Igniting Powerful, Sustainable, Word of Mouth Movements

by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones ...

Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old ... Read more

$15.00 USD

Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old
... Read more
The Passion Conversation

Understanding, Sparking, and Sustaining Word of Mouth Marketing

by Robbin Phillips, Greg Cordell, Geno Church, John Moore ...

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.The author’s mash-up of the latest in wonky academic research with ... Read more

$15.00 USD

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.The author’s mash-up of the latest in wonky academic research with
... Read more

Admired: 21 Ways to Double Your Value

21 Ways to Double Your Value

by Mark C. Thompson, Bonita S. Thompson ...

You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if ... Read more

$8.69 USD or Free with Kobo Plus

You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if
... Read more
Effective Immediately

How to Fit In, Stand Out, and Move Up at Your First Real Job

by Emily Bennington, Skip Lineberg ...

When you’re new to the workforce, ambition and talent aren’t enough—getting on the fast track to success requires much more.If you’re a recent college graduate or new hire, Effective Immediately shows you how to excel at your first job and jump-start your career. As an up-and-coming professional, you’ll learn how to transform yourself from entry-level employee into skilled, invaluable all-star ... Read more

$4.99 USD

When you’re new to the workforce, ambition and talent aren’t enough—getting on the fast track to success requires much more.If you’re a recent college graduate or new hire, Effective Immediately shows you how to excel at your first job and jump-start your career. As an up-and-coming professional, you’ll learn how to transform yourself from entry-level employee into skilled, invaluable all-star
... Read more
Blind Spots

10 Business Myths You Can't Afford to Believe on Your New Path to Success

by Alexandra Levit ...

"You want-you need-Alexandra Levit as your guide." -Daniel H. Pink, New York Times bestselling author of DriveThere's been a major paradigm shift in business practices and the workplace. Alexandra Levit tells readers what no longer holds true for getting ahead today, and debunks business myths that are more dangerous and less viable than ever-given the current climate of ethical scrutiny and ... Read more

$11.99 USD

"You want-you need-Alexandra Levit as your guide." -Daniel H. Pink, New York Times bestselling author of DriveThere's been a major paradigm shift in business practices and the workplace. Alexandra Levit tells readers what no longer holds true for getting ahead today, and debunks business myths that are more dangerous and less viable than ever-given the current climate of ethical scrutiny and
... Read more
You Can't Win a Fight with Your Boss

& 55 Other Rules for Success

by Tom Markert ...

$4.49 USD
Manager 3.0

A Millennial's Guide to Rewriting the Rules of Management

by Brad Karsh, Courtney Templin ...

This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success.Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly ... Read more

$6.99 USD or Free with Kobo Plus

Also available as: Audiobook

This guide to rewriting the rules of management is perfect for millennials looking to achieve career and professional success.Millennials have begun moving into management positions everywhere and are shaking up the workplace as they go. The generation that was raised in an age of instant communication, and questioning authority has begun tearing down the corporate ladder, communicating on the fly
... Read more

Also available as: Audiobook
The Girl's Guide to Kicking Your Career Into Gear

Valuable Lessons, True Stories, and Tips For Using What You've Got (A Brain!) to Make Your Worklife Work for You

by Caitlin Friedman, Kimberly Yorio ...

Be the girl who makes it happen!Guess what? If you’re not looking out for your career then nobody is. If you want to be both passionate about what you do and successful, then you must take control of your professional destiny. Only you can determine who you are, what you can do, and where you want to go. If you are stuck in your career, frustrated at your position within a company, or bored with ... Read more

$4.99 USD

Be the girl who makes it happen!Guess what? If you’re not looking out for your career then nobody is. If you want to be both passionate about what you do and successful, then you must take control of your professional destiny. Only you can determine who you are, what you can do, and where you want to go. If you are stuck in your career, frustrated at your position within a company, or bored with
... Read more
Three Threats to Brand Relevance

Strategies That Work

by David A. Aaker ...

Series series J-B Short Format Series
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David AakerFrom branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an ... Read more

$3.00 USD

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David AakerFrom branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an
... Read more
Do More Great Work

Stop the Busywork. Start the Work That Matters.

by Michael Bungay Stanier, Seth Godin, Leo Babauta, Chris Guillebeau, Michael Port, Dave Ulrich ...

A program of 15 simple exercises to help readers stop doing merely good work and start doing great work. No more busy work—just the work that really matters.You work hard. You put in the hours. Yet you feel like you are constantly treading water with "Good Work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "Bad Work"—endless meetings and energy-draining ... Read more

$9.99 USD

A program of 15 simple exercises to help readers stop doing merely good work and start doing great work. No more busy work—just the work that really matters.You work hard. You put in the hours. Yet you feel like you are constantly treading water with "Good Work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "Bad Work"—endless meetings and energy-draining
... Read more
Good Boss, Bad Boss

How to Be the Best... and Learn from the Worst

by Robert I. Sutton, PhD ...

**After the smashing succes of The No Asshole Rule, in which he tackled corporate bullying, Dr. Bob Sutton now asks: how does one become a great boss ... and what do you do if you work for a lousy one?"This book is the personal coach that every boss deserves: warm, smart, and freakishly good at translating scientific reserach into practical tips that will help keep you at the top of your game." ... Read more

$11.99 USD

Also available as: Audiobook

**After the smashing succes of The No Asshole Rule, in which he tackled corporate bullying, Dr. Bob Sutton now asks: how does one become a great boss ... and what do you do if you work for a lousy one?"This book is the personal coach that every boss deserves: warm, smart, and freakishly good at translating scientific reserach into practical tips that will help keep you at the top of your game."
... Read more

Also available as: Audiobook
Quiet Influence

The Introvert's Guide to Making a Difference

by Jennifer B. Kahnweiler ...

"This extraordinary book shows that you don't have to raise your volume to have a voice." —Susan Cain, #1 New York Times-bestselling author of QuietIntroverts may feel powerless in a world where extroverts seem to rule, but there's more than one way to have some sway. Jennifer Kahnweiler proves introverts can be highly effective influencers when, instead of trying to act like extroverts, they use ... Read more

$12.99 USD or Free with Kobo Plus

"This extraordinary book shows that you don't have to raise your volume to have a voice." —Susan Cain, #1 New York Times-bestselling author of QuietIntroverts may feel powerless in a world where extroverts seem to rule, but there's more than one way to have some sway. Jennifer Kahnweiler proves introverts can be highly effective influencers when, instead of trying to act like extroverts, they use
... Read more

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Brains on Fire

The Passion Conversation

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Admired: 21 Ways to Double Your Value

Effective Immediately

Blind Spots

You Can't Win a Fight with Your Boss

Manager 3.0

The Girl's Guide to Kicking Your Career Into Gear

Three Threats to Brand Relevance

Do More Great Work

Good Boss, Bad Boss

Quiet Influence

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