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Shareworthy

Advertising That Creates Powerful Connections Through Storytelling

by Robin Landa, Greg Braun ...

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This ... Read more

$31.99 USD

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.This
... Read more

Work Rules!

Insights from Inside Google That Will Transform How You Live and Lead

by Laszlo Bock ...

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Read more

$14.99 USD

Also available as: Audiobook

**A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and
... Read more

Also available as: Audiobook
The Geek Way

The Radical Mindset that Drives Extraordinary Results

by Andrew McAfee ...

**The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation."A handbook for disruptors." —Eric Schmidt**What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems ... Read more

$14.99 USD

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**The Geek Way reveals a new way to get big things done and shows how to change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation."A handbook for disruptors." —Eric Schmidt**What is “being geeky?” It’s being a perennially curious person, one who's not afraid to tackle hard problems
... Read more

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Creativity Rules

Get Ideas Out of Your Head and into the World

by Tina Seelig ...

$9.99 USD
Creative Intelligence

Harnessing the Power to Create, Connect, and Inspire

by Bruce Nussbaum ...

How individuals and organizations can boost their CQ: "Both a clarion call and a guidebook for moving creativity to the center of our lives." —Daniel H. Pink, New York Times–bestselling author of DriveOffering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence is the first book to identify and explore creative intelligence as a new form of ... Read more

$14.39 USD or Free with Kobo Plus

How individuals and organizations can boost their CQ: "Both a clarion call and a guidebook for moving creativity to the center of our lives." —Daniel H. Pink, New York Times–bestselling author of DriveOffering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence is the first book to identify and explore creative intelligence as a new form of
... Read more
Emotional Branding

The New Paradigm for Connecting Brands to People

by Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

$13.99 USD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
... Read more
Body of Work

Finding the Thread That Ties Your Story Together

by Pamela Slim ...

These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the ... Read more

Was $5.99 USD Now $4.99 USD

These days it's increasingly rare to have a stable career in any field. More and more of us are blending big company jobs, startup gigs, freelance work, and volunteer side projects. We take chances to expand our knowledge, capabilities, and experience. But how do we make sense of that kind of career - and explain it? Pamela Slim, the acclaimed author of Escape from Cubicle Nation, gives us the
... Read more
Weird Ideas That Work

11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

by Robert I. Sutton ...

A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management ... Read more

$13.99 USD

A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive.Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management
... Read more
Captivology

The Science of Capturing People's Attention

by Ben Parr ...

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a ... Read more

$21.59 USD or Free with Kobo Plus

Also available as: Audiobook

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a
... Read more

Also available as: Audiobook
Disrupt You!

Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

by Jay Samit ...

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to ... Read more

$17.29 USD or Free with Kobo Plus

Also available as: Audiobook

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to
... Read more

Also available as: Audiobook
Moments of Impact

How to Design Strategic Conversations That Accelerate Change

by Chris Ertel, Lisa Kay Solomon ...

Moments of Impact is a book on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address—and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation—now—to shape the future of their organizations ... Read more

$14.99 USD

Also available as: Audiobook

Moments of Impact is a book on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address—and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation—now—to shape the future of their organizations
... Read more

Also available as: Audiobook
The Circle of Innovation

You Can't Shrink Your Way to Greatness

by Tom Peters ...

Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents ... Read more

$6.99 USD

Also available as: Audiobook

Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents
... Read more

Also available as: Audiobook

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Work Rules!

The Geek Way

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Emotional Branding

Body of Work

Weird Ideas That Work

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Disrupt You!

Moments of Impact

The Circle of Innovation

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