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“gloria moss”

Showing 1 - 12 of 12 results for “gloria moss”
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  • Gender, Design and Marketing

    How Gender Drives our Perception of Design and Marketing

    by Gloria Moss ...
    Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language ... Read more

    $82.99 USD

  • Why Men Like Straight Lines and Women Like Polka Dots

    Gender and Visual Psychology

    by Gloria Moss ...
    Discover how men and women perceive the world differently and why they won't agree on the colour or shape of the sofa! ... Read more

    $13.99 USD

  • Inclusive Leadership

    by Gloria Moss ...
    This book breaks important new ground in describing the enhancements in performance, motivation and mental well-being that Inclusive Leadership brings to organisations. Illustrating these benefits through theory and practical examples, the book also contrasts this style with Command and Control or ‘Transactional’ leadership, a style that still holds sway in many organisations, with leaders focused ... Read more

    $77.99 USD

  • Personality, Design and Marketing

    Matching Design to Customer Personal Preferences

    Edited by Gloria Moss ...
    It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise ... Read more

    $52.99 USD

  • PreparedU

    How Innovative Colleges Drive Student Success

    How can we as parents, educators, and members of the business community prepare students to be successful leaders in today's global environment? It's a critically important question. Gloria Cordes Larson, president of Bentley University, explains why today's practices in higher education are inadequate preparation for our rapidly evolving innovation economy. Instead, she passionately advocates for ... Read more

    $18.00 USD

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  • Marketing 3.0

    From Products to Customers to the Human Spirit

    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Read more

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  • From What Is to What If

    Unleashing the Power of Imagination to Create the Future We Want

    by Rob Hopkins ...
    “Big ideas that just might save the world”—The GuardianThe founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it.In these times of deep division and deeper despair, if there is a consensus about anything in the world, it is that the ... Read more

    $13.99 USD

  • Organisational Behaviour For Dummies

    Your plain-English introduction to organisational behaviourOrganisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you just want a better understanding of people at work, Organisational Behaviour For Dummies gives you all the essentials for understanding this fascinating subject.Inside you'll find out about personality ... Read more

    $12.00 USD

  • Act Like a Leader, Think Like a Leader

    You aspire to lead with greater impact. The problem is you’re busy executing on today’s demands. You know you have to carve out time from your day job to build your leadership skills, but it’s easy to let immediate problems and old mind-sets get in the way. Herminia Ibarra-an expert on professional leadership and development and a renowned professor at INSEAD, a leading international business ... Read more

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  • Organisational Behaviour

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  • 60 Topics for IELTS Speaking with Model Answers

    Everything you need to know about IELTS Speaking in one book! What exactly do you have to do to get a particular band score? Which easy-to-learn words and phrases can improve your score quickly? What should you include in your answers to impress the examiner? Which aspects of grammar or pronunciation should you focus on?Anyone aiming for band 6 or higher in IELTS Speaking needs targeted practise ... Read more

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