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  • Festivals and Edutainment

    Series series Routledge Critical Event Studies Research Series.
    As the first collection of studies to explore the use of edutainment within festival experiences, this book extends current knowledge and understanding of festival experiences. Relying on a series of international case studies, this book offers readers unique and important insights that emphasise the benefit of edutainment activities for enhanced audience learning, engagement, and festival ... Read more

    $57.99 USD

  • Literary Tourism

    Theories, Practice and Case Studies

    Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic media, and recognises that stories, ... Read more

    $99.99 USD

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  • Transforming Museums in the Twenty-first Century

    by Graham Black ...
    In his book, Graham Black argues that museums must transform themselves if they are to remain relevant to 21st century audiences – and this root and branch change would be necessary whether or not museums faced a funding crisis. It is the result of the impact of new technologies and the rapid societal developments that we are all a part of, and applies not just to museums but to all arts bodies ... Read more

    $72.99 USD

  • Gamification in Tourism

    Designing Memorable Experiences

    Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book ... Read more

    $21.99 USD or Free with Kobo Plus

  • The Engaging Museum

    Developing Museums for Visitor Involvement

    by Graham Black ...
    Series series Heritage: Care-Preservation-Management
    This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards.This holistic ... Read more

    $54.99 USD

  • Digital Experience Design

    Ideas, Industries, Interaction

    by Linda Leung ...
    Although the dot-com bubble burst long ago, the interactive media industry is still flush with fresh talent, new ideas and financial success. Digital Experience Design chronicles the diverse histories and perspectives of people working in the dot-com world alongside an account of the current issues facing the industry. From the perspective of older disciplines such as education, fine art and ... Read more

    $23.79 USD

  • Key Concepts in Event Management

    Series series SAGE Key Concepts series
    "I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory."- Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth"An essential events ... Read more

    $67.49 USD

  • Festival and Events Management

    Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.With international contributions from industry and academia, the text looks at the following:* Events & cultural environments* Managing the arts & leisure experience* Marketing, policies and strategies of art and leisure ... Read more

    $99.99 USD

  • Wine Marketing

    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self ... Read more

    $87.99 USD

  • Design for the Changing Educational Landscape

    Space, Place and the Future of Learning

    The whole landscape of space use is undergoing a radical transformation. In the workplace a period of unprecedented change has created a mix of responses with one overriding outcome observable worldwide: the rise of distributed space. In the learning environment the social, political, economic and technological changes responsible for this shift have been further compounded by constantly ... Read more

    $110.99 USD

  • The Routledge Handbook of Museums, Media and Communication

    Series series Routledge International Handbooks
    Museums today find themselves within a mediatised society, where everyday life is conducted in a data-full and technology-rich context. In fact, museums are themselves mediatised: they present a uniquely media-centred environment, in which communicative media is a constitutive property of their organisation and of the visitor experience. The Routledge Handbook of Museums, Media and Communication ... Read more

    Free

  • Wine, Food, and Tourism Marketing

    Get the advantage you need to compete in the worldwide food and wine tourism marketplace!Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you ... Read more

    $79.99 USD