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Showing 1 - 12 of 12 results for “githa heggde”
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  • Immersive Technology and Experiences

    Implications for Business and Society

    Edited by Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda ...
    Series series Business and Management (R0)
    This book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world ... Read more

    $161.09 USD

  • Marketing in a Digital World

    Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

    Edited by Varsha Jain, Githa S. Heggde, Russell Belk, George Spais ...
    Series series Business and Management (R0)
    The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad ... Read more

    $161.09 USD

  • Marketing in the Digital Age

    Insights into Consumer Decisions, Social Influence, and Responsible Marketing

    Edited by Varsha Jain, Githa S. Heggde, Russell Belk, George Spais ...
    Series series Business and Management (R0)
    This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices ... Read more

    $161.09 USD

  • Social Media Marketing

    Emerging Concepts and Applications

    Edited by Githa Heggde, G. Shainesh ...
    Series series Business and Management (R0)
    This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated ... Read more

    $89.09 USD

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  • New Trends in Marketing and Consumer Science

    Edited by Theodore K. Tarnanidis, Nikolaos Sklavounos ...
    Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in ... Read more

    $346.49 USD

  • Adapting Global Communication and Marketing Strategies to Generative AI

    Edited by Albérico Travassos Rosário, Anna Carolina Boechat ...
    In a rapidly evolving global landscape, communication and marketing undergo transformative changes driven by advancements in generative artificial intelligence (GAI), shifting consumer values, and the rise of new cultural paradigms. Traditional strategies are no longer sufficient to capture the attention and trust of discerning audiences. Today, marketers and researchers grapple with the ... Read more

    $202.49 USD

  • Cases on Social Media Marketing Engagement Tactics

    Edited by Jorge Remondes ...
    Social media transforms the way businesses and organizations connect with audiences, making engagement a central goal of modern marketing strategies. Through targeted content, interactive campaigns, and real-time communication, brands build meaningful relationships with consumers and strengthen their online presence. Examining real-world cases of social media marketing reveals the tactics that ... Read more

    $206.99 USD

  • Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets

    Edited by Theodore Tarnanidis, Vijaya Kittu Manda ...
    Human-centered innovation is key to the development of digital products, services, and technologies, emphasizing the needs, experiences, and well-being of users. As digital markets expand, organizations face pressure to balance technological advancement with ethical considerations like privacy, transparency, fairness, and data security. Consumer behavior in digital environments is shaped by ... Read more

    $229.49 USD

  • AI, Machine Learning, and Image Processing in Market Research and Branding

    Edited by Md Faiz Ahmad, Mudassir Rafi, Mohd Danish Kirmani ...
    Artificial Intelligence (AI) are one of the many tools transforming the way market research and branding are conducted by enabling deeper and more accurate insights into consumer behavior. Using advanced algorithms, businesses can analyze vast amounts of structured and unstructured data to uncover patterns that were previously difficult to detect. Image processing allows brands to understand how ... Read more

    $188.99 USD

  • Elevating Brand Loyalty With Optimized Marketing Analytics and AI

    Edited by Ruchika Sharma, Tariq Maqableh, Fazla Rabby, Ridhima Sharma, Rohit Bansal ...
    The integration of marketing analytics and artificial intelligence is transforming how businesses engage with customers, offering deeper insights into behavior and enabling highly personalized experiences. This technological shift enhances customer satisfaction, strengthens brand loyalty, and drives competitive advantage in an increasingly data-driven market. By harnessing AI and analytics, ... Read more

    $215.99 USD

  • Demystifying Emotion AI, Robotics AI, and Sentiment Analysis in Customer Relationship Management

    Edited by Fazla Rabby, Nasim Ahmed, Amandeep Sehmi, Rohit Bansal, Nishita Pruthi ...
    Emotion artificial intelligence (AI), robotics AI, and sentiment analysis revolutionize the way businesses understand and engage with their customers throughout the consumer journey. Emotion AI, also known as affective computing, uses technologies like facial recognition, voice analysis, and text interpretation to detect and interpret customer emotions. Sentiment analysis focuses on interpreting ... Read more

    $211.49 USD

  • Humanizing the Hyperconnected Workplace

    Edited by Parinya Nakpathom, Kannapat Kankaew, Siriporn Khetjenkarn, Ali Said Musallam Jaboob, Ali Moshin Baawain ...
    The transition to a super-smart society, as envisioned by Society 5.0, represents a transformative approach to addressing global challenges by integrating advanced technologies such as IoT, AI, and Big Data into both digital and physical infrastructures. This paradigm shift emphasizes human-centric development, focusing on enhancing wellbeing, productivity, and sustainability while aligning with ... Read more

    $202.49 USD