Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Top Series in United States

Showing 1 - 12 of 12 results for “githa heggde”
Skip side bar filters

  • Social Media Marketing

    Emerging Concepts and Applications

    Edited by Githa Heggde, G. Shainesh ...
    Series series Business and Management (R0)
    This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated ... Read more

    $89.09 USD

People who read this also enjoyed

  • Public Opinion (Warbler Classics Annotated Edition)

    by Walter Lippmann ...
    In his groundbreaking work Public Opinion (1922), Walter Lippmann, an eminent American writer and political commentator, delves into the intricate dynamics of democracy, shedding light on the pivotal role of citizens. He warns against the perils of propaganda, anticipating its sway on public perception. Lippmann challenges the efficacy of journalism in informing the populace, asserting that ... Read more

    $2.99 USD

  • Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

    by Marshall Sponder ...
    Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with ... Read more

    $22.09 USD

  • A/B Testing

    The Most Powerful Way to Turn Clicks Into Customers

    by Dan Siroker, Pete Koomen ...
    How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live ... Read more

    $20.00 USD

  • Three Blind Mice

    How the TV Networks Lost Their Way

    by Ken Auletta ...
    What happened to network television in the 1980s? How did CBS, NBC, and ABC lose a third of their audience and more than half of their annual profits?Ken Auletta, author of Greed and Glory on Wall Street, tells the gripping story of the decline of the networks in this epically scaled work of journalism. He chronicles the takeovers and executive coups that turned ABC and NBC into assets of two mega ... Read more

    Was $6.99 USD Now $4.99 USD

  • Create And Sell An Information Product: eBook, Blog, Podcast, Audio, Video & more…

    No Nonsence Online Income, #1

    by Laura Whitworth ...
    Series Book 1 - No Nonsence Online Income
    Information products have helped hundreds of people achieve financial independence with their online business. Some marketers have achieved a level of celebrity in their niche with the products they created. This book will teach you how to choose, develop, and market your information product so it can become a stream of passive income.There are many types of information products. The choices can ... Read more

    $2.99 USD or Free with Kobo Plus

  • Exhibit Marketing and Trade Show Intelligence

    Successful Boothmanship and Booth Design

    by Klaus Solberg Söilen ...
    Series series Business and Management (R0)
    "Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist ... Read more

    $49.49 USD

  • Mastering the New Media Landscape

    Embrace the Micromedia Mindset

    by Barbara Cave Henricks, Rusty Shelton ...
    The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Getting Clients and Keeping Clients for Your Service Business: A 30-day Step-by-step Plan for Building Your Business

    by M D Weems ...
    Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, ... Read more

    $12.79 USD or Free with Kobo Plus

  • Foreign Direct Investment Inflows Into the South East European Media Market

    Towards a Hybrid Business Model

    by Zvezdan Vukanović ...
    Series series Business and Management (R0)
    This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting ... Read more

    $89.09 USD

  • Business-to-Business Marketing Communications

    Value and Efficiency Considerations in Recessionary Times

    by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos ...
    Series series Business and Management (R0)
    This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a ... Read more

    $53.99 USD

  • The Villager

    How Africans Consume Brands

    by Feyi Olubodun ...
    The Villager is essential reading for brand owners wishing to conquer new markets.When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market ... Read more

    $9.89 USD or Free with Kobo Plus