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Showing 1 - 12 of 12 results for “gilbert motsaathebe7”
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  • Digital Political Communication and Indigenous Languages in Africa

    Edited by Limukani Mathe, Gilbert Motsaathebe ...
    Series series Literature, Cultural and Media Studies (R0)
    This book explores the various kinds of political communication that social media enables or curtails in African indigenous languages. Despite calls to decolonise the media, indigenous languages still have minimal representation on digital platforms like Twitter (now X), Facebook, TikTok, and Instagram, and existing studies have tended to focus on stylistic elements rather than a deeper ... Read more

    $143.09 USD

  • Dimensions of Advertising Theory and Practice in Africa

    by Rotimi Williams Olatunji, Rotimi Williams Olatunji, Julius Abioye Adeyemo, Ganiyu Olalekan Akashoro, Sunday Adekunle Akinjogbin, Mariska Bertram, Olayinka Egbokhare0, Nnamdi Tobechukwu Ekeanyanwu1, Assay Benjamin Enahoro2, Sydney Friendly Kankuzi3, Olujimi Kayode4, Shaibu Husseini5, Jacinta Mwende Maweu6, Gilbert Motsaathebe7, Angelique van Niekerk8, Chinenye Nwabueze9, Nelson Okorie0, Sibongile Sindane1, Seyi Soremekun2, Noeem Taiwo Thanny3 ...
    his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous ... Read more

    $29.99 USD or Free with Kobo Plus

  • A Companion to African Rhetoric

    by Segun Ige, Aliyu Yakubu Abdulkadir, Femi Abiodun, Rufus O. Adebayo, Yunana Ahmed, Petrina Batholmeus, Yomi Daramola, Kela Nnarka Francis, Nancy Henaku, Busayo Olamide Ige0, Jairos Kangira1, Stanley Madonsela2, Rewai Makamani3, Mabel Osakwe4, Ruby Pappoe5, Aaron X. Smith6, Olusegun Stephen Titus7, Dennis L. Winston8, Gilbert Motsaathebe9, Omedi Ochieng1 ...
    A Companion to African Rhetoric, edited by Segun Ige, Gilbert Motsaathebe, and Omedi Ochieng, presents the reader with different perspectives on African rhetoric mostly from Anglophone sub-Saharan Africa and the Diaspora. The African, Afro-Caribbean, and African American rhetorician contributors conceptualize African rhetoric, examine African political rhetoric, analyze African rhetoric in ... Read more

    $102.09 USD

  • Reconceptualising Multilingualism on African Radio

    Language and Identity

    Edited by Limukani Mathe, Gilbert Motsaathebe ...
    Series series Literature, Cultural and Media Studies (R0)
    This book redefines multilingualism via the concept of radio in Africa. Africa presents unique challenges of lingual diversity which the media still struggles to accommodate, particularly when it comes to indigenous languages. Contributors argue that the linguistic realities of African radio reflect ethnic co-existence and fluidity of identity in pre-colonial, colonial and post-colonial contexts. ... Read more

    $152.09 USD

  • 50 Years of TV in South Africa

    Edited by Sisanda Nkoala, Gilbert Motsaathebe ...
    Series series Literature, Cultural and Media Studies (R0)
    The relationship between media development and politics is inherently intertwined, and characterised by a push and pull as one is steamrolled ahead by the introduction of new technologies and the other scrambles to keep up with the implications. Nowhere is this clearer than in the history of television in South Africa. This edited volume, 50 Years of Television in South Africa, explores the ... Read more

    $152.99 USD

  • 100 Years of Radio in South Africa, Volume 2

    Community Radio, Digital Radio and the Future of Radio in South Africa

    Edited by Sisanda Nkoala, Gilbert Motsaathebe ...
    The book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadcasting in South Africa. Essentially, the book will make a distinct contribution focusing on a ... Read more

    $116.99 USD

  • 100 Years of Radio in South Africa, Volume 1

    South African Radio Stations and Broadcasters Then & Now

    Edited by Sisanda Nkoala, Gilbert Motsaathebe ...
    Series series Literature, Cultural and Media Studies (R0)
    The book brings together media scholars and practitioners to deliberate on the role and influence of radio broadcasting in South Africa over the past 100 years. The publication will add to the existing body of knowledge on radio in this context by being among one of the few to consider radio broadcasting in South Africa. Essentially, the book will make a distinct contribution by providing the ... Read more

    $179.09 USD

  • Radio, Public Life and Citizen Deliberation in South Africa

    Edited by Sarah Chiumbu, Gilbert Motsaathebe ...
    Series series Routledge Contemporary South Africa
    This book critically analyses the important role of radio in public life in post-apartheid South Africa.As the most widespread and popular form of communication in the country, radio occupies an essential space in the deliberation and the construction of public opinion in South Africa. From just a few state-controlled stations during the apartheid era, there are now more than 100 radio stations, ... Read more

    $57.99 USD

  • Television in Africa in the Digital Age

    Edited by Gilbert Motsaathebe, Sarah H. Chiumbu ...
    Series series Literature, Cultural and Media Studies (R0)
    This book places television in Africa in the digital context. It address the onslaught of multimedia platforms, digital migration and implication of this technology for society. The discussions in the chapters contained in this book encompass a wide range of issues such as digital disruption of television news, internet television and video on demand platforms, adaptations, digital migration, ... Read more

    $107.09 USD

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  • Everyday Media Culture in Africa

    Audiences and Users

    Edited by Wendy Willems, Winston Mano ...
    Series series Routledge Advances in Internationalizing Media Studies
    African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual ... Read more

    $59.99 USD

  • The Hybrid Media System

    Politics and Power

    by Andrew Chadwick ...
    Series series Oxford Studies in Digital Politics
    The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and ... Read more

    $125.99 USD

  • The Hybrid Media System

    Politics and Power

    by Andrew Chadwick ...
    Series series Oxford Studies in Digital Politics
    New communication technologies have reshaped media and politics. But who are the new power players? The Hybrid Media System is a sweeping new theory of how political communication now works. Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Chadwick terms a hybrid system. From American presidential campaigns ... Read more

    $34.19 USD