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“gil fried”

Showing 1 - 12 of 12 results for “gil fried”
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  • Esports Business Management

    Edited by Gil Fried, Rick Smith, David P. Hedlund ...
    Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports ... Read more

    $66.59 USD

  • Esports Business Management

    Edited by David P. Hedlund, Seth E. Jenny, Gil Fried ...
    Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry—one in which hundreds of millions of people play and compete daily.Esports Business Management, Second Edition, presents an all-encompassing look into the world of esports business. This updated and enhanced text will inform both aspiring students and esports ... Read more

    $72.89 USD

  • Managing Sport Facilities

    by Gil Fried, Matthew Kastel ...
    For many sports fans, attending a sporting event is about more than just watching the action unfold. It’s a chance to immerse themselves in the sights, sounds, and smells of the venue. Whether it’s a multibillion-dollar stadium or a high school gymnasium, each facility’s success is a result of meticulous planning, innovative design, strategic marketing, diligent maintenance, and effective ... Read more

    $94.49 USD

  • Sport Finance

    by Gil Fried, Timothy D. DeSchriver, Michael Mondello ...
    The burgeoning global sport industry is a $500 billion business with no signs of slowing down. For the upper-undergraduate and graduate sport management student exhibiting a penchant for finances and a passion for sports, the field of sport finance presents tremendous career opportunities.No other textbook connects financial principles with real-world sport finance strategies as effectively as ... Read more

    $80.09 USD

  • The Business of Sports Betting

    Edited by Becky Harris, John T. Holden, Gil Fried ...
    With the repeal of the Professional and Amateur Sports Protection Act in 2018, regulated sports betting has exploded in the United States, with more than half the states adopting legalized sports betting and many more poised for business. As a result, career opportunities with sportsbook operators and venues; sport leagues, teams, and sponsors; and gaming regulatory agencies abound for today’s ... Read more

    $71.09 USD

  • Sport Analytics

    A data-driven approach to sport business and management

    Edited by Gil Fried, Ceyda Mumcu ...
    The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.While other sports analytics books have ... Read more

    $89.99 USD

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  • Trade-Off

    Why Some Things Catch On, and Others Don't

    by Kevin Maney ...
    A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... Read more

    Was $5.99 USD Now $4.99 USD

  • Shifting the Balance

    How Top Organizations Beat the Competition by Combining Intuition with Data

    by Mark Schrutt ...
    Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? ... Read more

    $15.19 USD or Free with Kobo Plus

  • Sport Marketing

    by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...
    Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Read more

    $100.79 USD

  • Money Games

    Profiting from the Convergence of Sports and Entertainment

    by David M Carter ...
    "A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls." —David Stern, NBA CommissionerThe businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming ... Read more

    $14.39 USD or Free with Kobo Plus

  • Nike Inc- Complete Analysis

    SWOT, PESTLE and Marketing strategy

    by BANKIM CHANDRA PANDEY ...
    Nike competitor analysisAdidas-Adidas worldwide revenue is around 16 billion US dollar and has the brand valuation of around 7 billion US dollar. Adidas is one of the biggest Nike competitors. The main advantage of this company is its brand value and having a strong subsidiary in Reebok.Reebok- The company has world revenue three billion US dollar and brand valuation of around one billion US ... Read more

    $2.99 USD or Free with Kobo Plus

  • Measure What Matters

    How Google, Bono, and the Gates Foundation Rock the World with OKRs

    by John Doerr ...
    **#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... Read more

    Was $12.99 USD Now $8.99 USD

    Also available as: Audiobook

    Also available as: Audiobook