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“gerhard raab”

Showing 1 - 12 of 12 results for “gerhard raab”
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  • Customer Relationship Management

    A Global Perspective

    by Gerhard Raab, Riad A. Ajami, G. Jason Goddard ...
    Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable ... Read more

    $49.99 USD

  • The Psychology of Marketing

    Cross-Cultural Perspectives

    by Gerhard Raab, G. Jason Goddard, Alexander Unger ...
    This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the ... Read more

    $51.99 USD

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  • Strategic Planning

    by George A. Steiner ...
    In today's complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner's classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action. An invaluable resource for top and middle-level executives, Strategic ... Read more

    $15.99 USD

  • Thinking, Fast and Slow

    by Daniel Kahneman ...
    *Major New York Times Bestseller*More than 2.6 million copies sold*One of The New York Times Book Review's ten best books of the year*Selected by The Wall Street Journal as one of the best nonfiction books of the year*Presidential Medal of Freedom Recipient*Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed O... ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Summary and Analysis of Thinking, Fast and Slow

    Based on the Book by Daniel Kahneman

    by Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of Thinking, Fast and Slow tells you what you need to know—before or after you read Daniel Kahneman's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary of Thinking, Fast and Slow by Daniel Kahneman includes:Historical contextPart-by-part ... Read more

    $3.99 USD or Free with Kobo Plus

  • Strategic Performance Management

    by Bernard Marr, Dina Gray ...
    This book is about strategic performance management for the Twenty-First Century organization. In a practical step-by-step approach it navigates readers though the identification, measurement, and management of the strategic value drivers as enables of superior performance. Using many real life case examples this book outlines how organizations can visualize their value creation, design relevant ... Read more

    $96.99 USD

  • Social Skills

    by Miguel D'Addario ...
    The following book talks about the necessary social skills in order to live in harmony with every human being in our environment; it gives specific models and exercices for every reader to acomplish what ever social skill needed. ... Read more

    $5.00 USD

  • Organisational Behaviour

    by Rittik Chandra ...
    Organizational behaviour is a field of study that investigates the impact that individuals, groups and structures have on behaviour within an organization for the purpose of applying such knowledge towards improving an organization's effectiveness.It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of ... Read more

    $3.99 USD

  • District Leadership That Works

    Striking the Right Balance

    by Robert J. Marzano, Timothy Waters ...
    Bridge the great divide between distanced administrative duties and daily classroom impact. This book introduces a top-down power mechanism called defined autonomy, a concept that focuses on district-defined, nonnegotiable, common goals and a system of accountability supported by assessment tools. Defined autonomy creates an effective balance of centralized direction and individualized empowerment ... Read more

    $28.79 USD

  • A Deeper Learning Companion for CLIL

    Putting Pluriliteracies into Practice

    Edited by Do Coyle, Oliver Meyer, Susanne Staschen-Dielmann ...
    If education is to prepare learners for lifelong learning, there needs to be a shift towards deeper learning: a focus on transferable knowledge and problem-solving skills alongside the development of a positive or growth mind-set. Deeper learning is inextricably linked with CLIL (Content and Language Integrated Learning) – a revolutionary teaching approach where students study subjects in a ... Read more

    $27.89 USD

  • Post-Merger Management

    Value Creation in M&A Integration Projects

    by Kirsten Meynerts-Stiller, Christoph Rohloff ...
    Companies acquire and merge to generate accelerated value growth. But merger integrations pose an enormous challenge to organisations: they are fraught with over-inflated expectations of making rapid synergy gains, laden with pitfalls inherent to complex organisational change, charged with emotion and are often influenced by socio-psychological dynamics. This complicated situation poses risks, and ... Read more

    $58.99 USD

  • The 8 Steps to Strategic Success

    Unleashing the Power of Engagement

    by Paul Pietersma, Gerben van den Berg ...
    All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and ... Read more

    $38.69 USD