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“george david gopen”

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  • The 'New' Science of Scientific Writing

    Using Reader Expectations to Transform Scientific Communication

    by George David Gopen ...
    A practical guide to scientific writing that applies George David Gopen’s Reader Expectation Approach to help researchers communicate with greater clarity, precision, and reader impact.For more than three decades, George David Gopen’s Reader Expectation Approach (REA) has transformed how scientists, researchers, and professionals write—not by prescribing rules, but by revealing how readers read. ... Read more

    $14.29 USD

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