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Showing 1 - 12 of 12 results for “gashaw abeza”
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  • Social Media In Sport: Theory And Practice

    by Gashaw Abeza, Norman O'reilly, Jimmy Sanderson, Evan Frederick ...
    Series Book 2 - Emerging Issues And Trends In Sport Business
    This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies. ... Read more

    $52.19 USD

  • Canadian Sport Marketing

    by Norm O'Reilly, Benoit Seguin, Gashaw Abeza, Michael L. Naraine ...
    The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors.Canadian Sport Marketing, Third Edition, brings to life the fundamental principles of ... Read more

    $67.49 USD

  • Sport and Social Media in Business and Society

    by Gashaw Abeza, Ryan King-White ...
    Series series Routledge Focus on Sport, Culture and Society
    This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context ... Read more

    $33.99 USD

  • Sport Branding

    Theory and Practice

    Edited by Jessica R. Braunstein-Minkove, Gashaw Abeza ...
    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field.By exploring the foundations of sport branding, this book provides a strong theoretical base alongside practical examples and ... Read more

    $64.99 USD

    PRE-ORDER

  • Sport Sponsorship Insights

    by Norm O’Reilly, Gashaw Abeza, Mark Harrison ...
    Series series Sport Business Insights
    Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.Covering sport at all levels, from professional ... Read more

    $30.99 USD

  • Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities

    by David J. Finch, Norm O'Reilly, Gashaw Abeza, Brad Clark, David Legg ...
    The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities ... Read more

    $157.49 USD

  • Technology, Sport and Recreation

    Edited by Jacob Bustad, Gashaw Abeza ...
    This book critically examines the transformative intersection of technology with sport and recreation, revealing how technological innovations reshape performance, participation, community engagement, and sustainability.Drawing from empirical research, diverse case studies, and industry insights, the book explores technologies such as wearable fitness devices, artificial intelligence (AI), ... Read more

    $60.99 USD

  • Research Handbook on Sports Management and Marketing

    Edited by Norm O’Reilly, Gashaw Abeza ...
    This highly-informative Research Handbook presents a comprehensive, practical guide on how academic enquiry in sport management and marketing is conducted and applied. Each chapter includes a particular method or approach to responding to a research question with a complementary illustration of how to use that method. It focuses on expanding the toolkit of sport management researchers and ... Read more

    $58.49 USD

  • Social Media in Sport

    Evidence-Based Perspectives

    Edited by Gashaw Abeza, Jimmy Sanderson ...
    Series series Routledge Research in Sport Business and Management
    This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society.Presenting new research, case studies and data, it examines the way people use social media, the changing art of managing social media platforms, and the theory and concepts that inform research on this important topic. Featuring the work ... Read more

    Was $61.99 USD Now $54.99 USD

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  • Sport Public Relations

    by G. Clayton Stoldt, Stephen W. Dittmore, Mike Ross, Scott E. Branvold ...
    Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined ... Read more

    $70.19 USD

  • Sport Marketing

    by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...
    Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Read more

    $100.79 USD

  • Esports Business Management

    Edited by Gil Fried, Rick Smith, David P. Hedlund ...
    Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports ... Read more

    $66.59 USD