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Selling Is Hard. Buying Is Harder.

How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

by Garin Hess ...

Enable Your Buyers for Faster B2B SalesWhat drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying ... Read more

$8.09 USD or Free with Kobo Plus

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Enable Your Buyers for Faster B2B SalesWhat drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying
... Read more

Also available as: Audiobook
Audiobook

Selling Is Hard. Buying Is Harder.

How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle

by Garin Hess ...

Narrated by Gary Tiedemann ...

Unabridged

6 hours 50 min

Enable Your Buyers for Faster B2B SalesWhat drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying ... Read more

$18.99 USD or Free with Kobo Plus

Also available as: eBook

Enable Your Buyers for Faster B2B SalesWhat drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying
... Read more

Also available as: eBook

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The JOLT Effect

How High Performers Overcome Customer Indecision

by Matthew Dixon, Ted McKenna ...

Narrated by Matthew Dixon, Ted McKenna ...

Unabridged

5 hours 47 min

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and ... Read more

$17.50 USD

Also available as: eBook

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and
... Read more

Also available as: eBook

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Selling Is Hard. Buying Is Harder.

Selling Is Hard. Buying Is Harder.

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