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Marketing in Creative Industries

Value, Experience and Creativity

by Gabriele Troilo ...

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative ... Read more

$52.69 USD

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.Marketers in the creative
... Read more
New Directions in Art, Fashion, and Wine

Sustainability, Digitalization, and Artification

by Annamma Joy, Deniz Atik, Wided Batat, Stephen Brown, Myriam Brouard, Taylor Brydges, Federica Carlotto, Zeynep Ozdamar Ertekin, A. Fuat Firat, José-Carlos García-Rosell0, Bianca Grohmann1, Claudia E. Henninger2, Celina Jones3, Kathryn A. LaTour4, Aurelie Le Normand5, Jukka Mäkinen6, Johanna Moisander7, Daragh O'Reilly8, Pratibha Ram9, Gabriele Troilo0, Songyi Yan1, Ying Zhu2, Camilo Peña3 ...

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards ... Read more

$93.19 USD

Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards
... Read more

Design of Business

Why Design Thinking is the Next Competitive Advantage

by Roger L. Martin ...

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and ... Read more

$25.19 USD or Free with Kobo Plus

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and
... Read more
Thinking in New Boxes

A New Paradigm for Business Creativity

by Alan Iny, Luc De Brabandere ...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now ... Read more

$5.99 USD

Also available as: Audiobook

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now
... Read more

Also available as: Audiobook
Cracked it!

How to solve big problems and sell solutions like top strategy consultants

by Bernard Garrette, Corey Phelps, Olivier Sibony ...

Series series Business and Management (R0)
Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting ... Read more

$28.49 USD

Also available as: Audiobook

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting
... Read more

Also available as: Audiobook
Marketing Communications

A European Perspective

by Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh ...

Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding ... Read more

$38.89 USD

Learn the techniques and applications of marketing communications in a European contextMarketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding
... Read more
The Strategy Handbook

The Secret Sauce to Daily Business Success

by Jeroen Kraaijenbrink ...

Executives, Execution, and Empowerment! It is said that actions speak louder than words. Theory has its place, but experience serves invaluable. With experience, you actually learn, iterate, strategize, and improve. Therefore, it's through strategy and execution together that you gain clarity, solidify priorities, create engagement, achieve quantifiable results, and move one step closer to ... Read more

$10.99 USD or Free with Kobo Plus

Executives, Execution, and Empowerment! It is said that actions speak louder than words. Theory has its place, but experience serves invaluable. With experience, you actually learn, iterate, strategize, and improve. Therefore, it's through strategy and execution together that you gain clarity, solidify priorities, create engagement, achieve quantifiable results, and move one step closer to
... Read more
Rotman on Design

The Best on Design Thinking from Rotman Magazine

Edited by Roger Martin, Karen Christensen ...

Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer ... Read more

$44.69 USD

Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer
... Read more
Designing Experiences

by J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Read more

$21.99 USD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Read more
Experience Design

A Framework for Integrating Brand, Experience, and Value

by Patrick Newbery, Kevin Farnham ...

Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Read more

$19.00 USD

Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how
... Read more
Systems Thinking Strategy

The New Way to Understand Your Business and Drive Performance

by Jimmy Brown PhD ...

Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... Read more

$3.99 USD

Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right
... Read more
The Ultimate CELPIP Exam Practice Workbook 2026-2027

600+ Practice Questions with Expert Explanations and Proven Strategies to Ace Listening, Reading, Writing & Speaking for CLB 10+

by Geoffrey Palmerston Walters ...

Master the CELPIP Test with 600+ Practice Questions and Battle-Tested StrategiesStruggling with CELPIP preparation? Confused about what each section really tests? This comprehensive practice workbook delivers everything you need to achieve CLB 9-10 scores and meet your Canadian immigration, citizenship, or professional designation requirements.What Makes This Workbook Different:Unlike generic test ... Read more

$9.99 USD or Free with Kobo Plus

Master the CELPIP Test with 600+ Practice Questions and Battle-Tested StrategiesStruggling with CELPIP preparation? Confused about what each section really tests? This comprehensive practice workbook delivers everything you need to achieve CLB 9-10 scores and meet your Canadian immigration, citizenship, or professional designation requirements.What Makes This Workbook Different:Unlike generic test
... Read more

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Marketing in Creative Industries

New Directions in Art, Fashion, and Wine

People who read these also enjoyed

Design of Business

Thinking in New Boxes

Cracked it!

Marketing Communications

The Strategy Handbook

Rotman on Design

Designing Experiences

Experience Design

Systems Thinking Strategy

The Ultimate CELPIP Exam Practice Workbook 2026-2027

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