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Top Series in United States

Showing 1 - 12 of 12 results for “g shainesh”
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  • Customer Relationship Management in the Digital Age

    by G. Shainesh, Jagdish N. Sheth, Varsha Jain ...
    Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a ... Read more

    $84.99 USD

  • Social Media Marketing

    Emerging Concepts and Applications

    Edited by Githa Heggde, G. Shainesh ...
    Series series Business and Management (R0)
    This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated ... Read more

    $89.09 USD

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  • Business Analysis Techniques

    123 essential tools for success - Third edition

    by James Cadle, Debra Paul, Jonathan Hunsley, Adrian Reed, David Beckham, Paul Turner ...
    Business Analysis has never been more important, and valuable, to organisations as they strive to adapt to an ever-changing and faster-changing environment. This expanded edition of Business Analysis Techniques provides detailed guidance on the range and application of the techniques available to assist business analysts and others in their work.Business Analysis Techniques provides a foundation ... Read more

    $53.49 USD

  • Project Management

    A practical guide to planning and managing projects

    by Stephen Hartley ...
    Organisations increasingly look to project management to deal with short timeframes, tight budgets, changing requirements and risk management in everyday operations, as well as for major strategic projects. Project management knowledge and skills are now essential for professionals just about everywhere, from teachers, social workers and lawyers, to engineers, builders and accountants.Stephen ... Read more

    $55.99 USD

  • Lean Product Lifecycle, The

    A Playbook For Making Products People Want

    by Tendayi Viki, Craig Strong, Sonja Kresojevic ...
    The Lean Product Lifecycle is a playbook that provides frameworks, methods and tools to develop innovative new products and business models, while managing your core portfolio.Follow the 6 key phases of a product’s life - idea, explore, validate, grow, sustain and retire – and discover how to develop products according to their life stage and ensure the right investment for each.. For each stage ... Read more

    $12.99 USD

  • Handbook of CRM

    by Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... Read more

    Was $94.99 USD Now $79.99 USD

  • ITIL® 4 Direct, Plan and Improve (DPI)

    Your companion to the ITIL 4 Managing Professional and Strategic Leader DPI certification

    by Claire Agutter ...
    ITIL® 4 Direct, Plan and ImproveIf you’ve achieved your ITIL® 4 Foundation certificate, you’re probably planning the next stage in your ITIL journey and which qualification to work towards. DPI provides essential knowledge and capabilities for service management professionals, supporting those involved in directing or planning based on strategy and continual improvement – a must-have skillset ... Read more

    $32.79 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • ITIL 4: Digital and IT strategy: Reference and study guide

    by David Cannon, Erika Flora ...
    The ITIL 4 Digital IT and Strategy (DITS) reference and revision guide is one of five ITIL 4 revision aids published by TSO, following on from ITIL 4 Foundation revision guide. It focuses on the alignment of digital business strategy with IT strategy. It also covers how disruption from new technologies is impacting organizations and how businesses are responding. Key topics include, using DITS in ... Read more

    $28.69 USD or Free with Kobo Plus

  • Data-Driven Organization Design

    Delivering Perpetual Performance Gains Through the Organizational System

    by Rupert Morrison ...
    SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures CategoryUnderstand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design.Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational ... Read more

    $53.09 USD

  • Customer Relationship Management

    by Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard ...
    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, ... Read more

    $99.99 USD

  • Business Architecture

    A comprehensive guide

    by Jonathan Hunsley, Debra Paul, Victoria Banner, Michael Greenhalgh, Vicky Rothwell ...
    In today's dynamic business landscape, aligning strategy with execution is critical. But how do you bridge the gap? This practical guide unlocks the power of business architecture, equipping you to design and implement solutions that deliver real-world results.Business architecture is an evolving professional discipline that is increasing in importance to organisations across the globe.Business ... Read more

    $37.29 USD

  • Relationship Marketing

    by Martin Christopher, Adrian Payne, David Ballantyne ...
    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... Read more

    $67.99 USD