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“g michael maddock”

Showing 1 - 12 of 12 results for “g michael maddock”
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  • Brand New

    Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

    by G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown ...
    Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing ... Read more

    $20.00 USD

  • Flirting With The Uninterested

    Innovating In A "Sold, Not Bought" Category

    by Maria Ferrante-Schepis, G. Michael Maddock ...
    Does anyone else smell shift? Do you sense that the insurance industry is headed for an upheaval? Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? More important, ... Read more

    $9.99 USD

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  • Playing to Win, Expanded with Bonus HBR Articles

    How Strategy Really Works

    by A.G. Lafley, Roger L. Martin ...
    The proven playbook for winning—now updated with a new foreword and two bonus HBR articles.Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future—something few companies do well.In this contemporary business classic, now with a foreword by former Harvard Business Review editor in chief Adi Ignatius and insightful ... Read more

    $23.99 USD or Free with Kobo Plus

  • The Psychology of Selling

    Increase Your Sales Faster and Easier Than You Ever Thought Possible

    by Brian Tracy ...
    Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Advantage

    Why Organizational Health Trumps Everything Else In Business

    by Patrick M. Lencioni ...
    Series series J-B Lencioni Series
    There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book ... Read more

    $17.00 USD

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    by Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Read more

    $25.19 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Reinvention

    How to Make the Rest of Your Life the Best of Your Life

    by Brian Tracy ...
    If you knew you couldn’t fail, what is the greatest thing you would dare to dream? Is the job you now have the one you’ve always wanted? As personal success expert Brian Tracy can attest, it’s not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you.This transformative book reveals how everyone can ... Read more

    $1.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    by Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...
    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Read more

    $17.99 USD or Free with Kobo Plus

  • Harvard Business Review on Rebuilding Your Business Model

    by Harvard Business Review ...
    Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive ... Read more

    $15.99 USD or Free with Kobo Plus

  • Be a Network Marketing Superstar

    The One Book You Need to Make Money Than You Ever Thought Possible

    by Mary Christensen, Wayne Christensen ...
    Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry.As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and ... Read more

    $5.99 USD

  • Heart, Smarts, Guts, and Luck

    What It Takes to Be an Entrepreneur and Build a Great Business

    by Tsun-Yan Hsieh, Anthony K. Tjan, Richard J. Harrington ...
    What’s your entrepreneurial profile?Do you have what it takes to build a great business?In this book, three prominent business leaders and entrepreneurs-now venture capitalists and CEO advisers-share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.After interviewing and researching hundreds of business ... Read more

    $21.59 USD or Free with Kobo Plus

  • The Game-Changer

    How You Can Drive Revenue and Profit Growth with Innovation

    by A. G. Lafley, Ram Charan ...
    How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have ... Read more

    $10.99 USD

    Also available as: Audiobooks

    Also available as: Audiobooks