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  • The Rise of Asian Firms

    Strengths and Strategies

    Edited by T. Chan, G. Cui ...
    Series series Business and Management (R0)
    Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face. ... Read more

    $89.09 USD

  • Multinationals and Global Consumers

    Tension, Potential and Competition

    Edited by T. Chan, G. Cui ...
    Series series Business and Management (R0)
    International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research. ... Read more

    $49.49 USD

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  • The Intuitive Customer

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    Series series Business and Management (R0)
    Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences. ... Read more

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  • How to Get Free Publicity

    You will learn that it can be surprisingly easy to get yourself free exposure in many quality and targeted publications. With clear guidelines, a powerful objective and creative thinking the world is yours for the taking. This book, once described in a review as 'deceptively simple' has no-nonsense information that is on target.If you have tried to gain free publicity and failed you need a better ... Read more

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  • Inclusive Leadership

    A Framework for the Global Era

    Series series Business and Management (R0)
    This insightful management book introduces an inspirational new ethics-oriented approach to business and leadership for current and future leaders. It argues that the challenges of today's global era require a new, more holistic and ethical leadership approach than conventional concepts suggest. A framework for the concept of "inclusive leadership" is developed by linking leadership challenges and ... Read more

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  • Predictive Analytics, Data Mining and Big Data

    Myths, Misconceptions and Methods

    by S. Finlay ...
    Series series Business and Management (R0)
    This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations. ... Read more

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  • Corporate Social Responsibility in Sub-Saharan Africa

    Sustainable Development in its Embryonic Form

    Series series Business and Management (R0)
    This book provides a comprehensive overview of corporate social responsibility and its development in Africa. It provides in-depth studies on 11 sub-Saharan countries, demonstrating that corporate social responsibility is forming and going through different stages of metamorphosis in the continent. Though corporate and individual attitudes towards sustainability in Africa still leave a lot to be ... Read more

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  • Germany’s Economic Renaissance

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    by J. Ewing ...
    Series series Economics and Finance (R0)
    In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can ... Read more

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  • The Myanmar Economy

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    Edited by Konosuke Odaka ...
    Series series Economics and Finance (R0)
    With motivated human resources and a rich natural bounty, Myanmar is expected to take off with sustained growth and eventually attain a unique welfare state. On the basis of the authors’ field surveys and innumerable dialogues with public officials, private professionals, scholars, and others, in addition to intensive desk studies since around 2000, the present volume lays out the essential ... Read more

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  • The Art of Marketing and PR

    The Art of Marketing and PRGiving You Effective Tools to Build Your Brand and Make Your Business GrowMarketing and PR is like an art and takes years of experience to master. Pacharee Pantoomano and Kittima Sethi are passionate, driven and creative Marketing and PR consultants who will guide you in mastering this art. Through a combined 40 years of real life experiences and expertise, the authors ... Read more

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  • India: Acquiring its Way to a Global Footprint

    Award winning case studies focusing on the growth of innovation in India. ... Read more

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