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  • The Life Puzzle

    On Crystals and Organisms and on the Possibility of a Crystal as an Ancestor

    Series series Heritage
    What is the origin of life? Molecular biology shows us one kind, but in thinking about it we must consider those generalised aspects of living organisation that are common to all conceivable forms of life. The author believes that only a combination of general biological theory and particular chemical knowledge can solve the problems of the origin and re-creation of life. This book does not fall ... Read more

    $29.49 USD

  • Scenario Thinking

    Practical Approaches to the Future

    Series series Business and Management (R0)
    Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application. ... Read more

    $49.49 USD

  • Secrets of the Mind

    A Tale of Discovery and Mistaken Identity

    How can we reconcile Shakespeare's account of human behavior and that of modern brain science? That's the central question addressed by the noted Glasgow chemist A.G. Cairns-Smith in this provocative, witty, and highly accessible discussion of conscious awareness, free will, and science. Written in a conversational style, Secrets of the Mind is not only a splendid introduction for the general ... Read more

    $23.99 USD

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    Analysis and Optimization

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    Series series Engineering (R0)
    This monograph presents a tactical planning approach for service network design in metropolitan areas. Designing the service network requires the suitable aggregation of demand data as well as the anticipation of operational relocation decisions. To this end, an integrated approach of data analysis and mathematical optimization is introduced. The book also includes a case study based on real-world ... Read more

    $89.09 USD

  • Your Conscious Mind

    Unravelling the greatest mystery of the human brain

    by New Scientist ...
    Series series New Scientist Instant Expert
    What is this strange mental world that seems so essential to being human?The conscious mind brings together sensations, perceptions, thoughts and memories to generate the seamless movie of a person's life. It makes us aware of the world around us and our own self. How all this emerges from a kilogram of brain cells is one of the greatest unanswered questions.In Your Conscious Mind leading brain ... Read more

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  • Ordinary Geniuses

    How Two Mavericks Shaped Modern Science

    by Gino Segre ...
    A biography of two maverick scientists whose intellectual wanderlust kick-started modern genomics and cosmology.Max Delbruck and George Gamow, the so-called ordinary geniuses of Segre's third book, were not as famous or as decorated as some of their colleagues in midtwentieth-century physics, yet these two friends had a profound influence on how we now see the world, both on its largest scale (the ... Read more

    $6.99 USD

  • Identifying Hidden Needs

    Creating Breakthrough Products

    Series series Business and Management (R0)
    Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this. ... Read more

    $49.49 USD

  • Oxford Handbook of Neuroethics

    Series series Oxford Library of Psychology
    The past two decades have seen unparalleled developments in our knowledge of the brain and mind. However, these advances have forced us to confront head-on some significant ethical issues regarding our application of this information in the real world- whether using brain images to establish guilt within a court of law, or developing drugs to enhance cognition. Historically, any consideration of ... Read more

    $103.99 USD

  • Crystallography Made Crystal Clear

    A Guide for Users of Macromolecular Models

    by Gale Rhodes ...
    Crystallography Made Crystal Clear makes crystallography accessible to readers who have no prior knowledge of the field or its mathematical basis. This is the most comprehensive and concise reference for beginning Macromolecular crystallographers, written by a leading expert in the field. Rhodes' uses visual and geometric models to help readers understand the mathematics that form the basis of x ... Read more

    $45.89 USD

  • Digital Stractics

    How Strategy Met Tactics and Killed the Strategic Plan

    by Chris Outram ...
    Series series Business and Management (R0)
    In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way.In today's digital ... Read more

    $40.49 USD

  • How Literature Plays with the Brain

    The Neuroscience of Reading and Art

    An original interdisciplinary study positioned at the intersection of literary theory and neuroscience."Literature matters," says Paul B. Armstrong, "for what it reveals about human experience, and the very different perspective of neuroscience on how the brain works is part of that story." In How Literature Plays with the Brain, Armstrong examines the parallels between certain features of ... Read more

    $27.09 USD

  • Introduction To Dynamic Spin Chemistry: Magnetic Field Effects On Chemical And Biochemical Reactions

    Series Book 8 - World Scientific Lecture And Course Notes In Chemistry
    This book presents a detailed account of one of the most mysterious problems in science — whether ordinary magnetic fields can exert an appreciable influence on chemical and biochemical reactions. The first aim of the book is to introduce this research, through theoretical and dynamic spin chemistry, to graduate students and researchers, by means of detailed theoretical and experimental ... Read more

    $26.99 USD