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  • Celebrity Fashion Marketing

    Developing a Human Fashion Brand

    by Fykaa Caan, Angela Lee ...
    Series series Mastering Fashion Management
    This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models, and tools ... Read more

    $60.99 USD