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Showing 1 - 12 of 12 results for “fred wiersema
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  • How to Design a Great Customer Experience

    by Fred Wiersema ...
    How do you design a great customer experience? In this brief eBook, New York Times bestselling author Fred Wiersema advises that you start by asking yourself a series of questions: Can your customers find you? Is your first impression memorable? Do you get in the way when people are buying? Are you sending unintended messages? Are your products intuitive? Do you show your customers a united front? ... Read more

    $2.99 USD or Free with Kobo Plus

  • Whats Your Customers Problem?

    by Fred Wiersema ...
    Just as a doctor might not accept a patients self-diagnosis, sellers have to dig deep before they take a customers word for what they need and why they need it. New York Times bestselling author Fred Wiersema explains how in this brief eBook. ... Read more

    $2.99 USD or Free with Kobo Plus

  • The Discipline of Market Leaders

    Choose Your Customers, Narrow Your Focus, Dominate Your Market

    The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that ... Read more

    $13.99 USD

  • How to Build Customer Confidence

    by Fred Wiersema ...
    To earn and maintain your customers confidence, you have to do more than deliver a satisfactory product on time. You need a deep understanding of their needs and a clear commitment to their success. Here, in this brief eBook, New York Times bestselling author Fred Wiersema explains how to make that happen. ... Read more

    $2.99 USD or Free with Kobo Plus

  • The New Market Leaders

    Who's Winning and How in the Battle for Customers

    by Fred Wiersema ...
    In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies ... Read more

    $13.99 USD

  • Digital Disciplines

    Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

    by Joe Weinman ...
    Series series Wiley CIO
    Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovationHow does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the ... Read more

    $21.00 USD

  • Audiobook

    The New Market Leaders

    Who's Winning and How in the Battle for Customers

    by Fred Wiersema ...
    Narrated by Fred Wiersema ...

    Abridged

    3 hours 27 min

    In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies ... Read more

    $14.99 USD

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  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    by Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Read more

    $25.19 USD or Free with Kobo Plus

  • 14 Big Online Marketing Ideas For Small Businesses On A Small Budget

    14 ways to maximise the exposure of a small business to new clients without having to spend thousands on extensive marketing campaigns and expensive advertising. ... Read more

    $0.99 USD or Free with Kobo Plus

  • Ten Simple Steps to Start Teaching Online

    by T. Iskilieva ...
    Teaching is a rewarding career but sometimes it is difficult to make ends meet on a teacher's salary. There are many opportunities for teachers to earn a little income on the side and online teaching is one of the best. Many teachers choose to offer tutoring services in the evenings or on the weekends. Tutoring is also the ideal way for a teacher to earn some money during their summer downtime. ... Read more

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  • How to Write a Business Plan That Works

    by Paul Smith ...
    A соllеаguе оnсе tоld mе that 'еvеn a bad рlаn iѕ better than nо plan at all'. A bаd рlаn аt lеаѕt shows thаt уоu have givеn ѕоmе thought tо thе direction уоu want tо gо in.A good рlаn tаkеѕ timе аnd еffоrt, especially thе firѕt time you dо оnе and mаnу business owners оr ореrаtоrѕ think they don't hаvе the time, or dоn't see thе vаluе in it. But bеliеvе mе... it iѕ wоrth thе timе and еffоrt! ... Read more

    $1.99 USD or Free with Kobo Plus