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Top Series in United States

Showing 1 - 12 of 12 results for “fred selnes”
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  • Customer Portfolio Management

    Creating Value with a Large Leaky Bucket of Customers

    by Fred Selnes, Michael D. Johnson ...
    Series series Management on the Cutting Edge
    How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most ... Read more

    $17.99 USD

  • Marketing Management

    A Customer-Centric Approach

    by Fred Selnes, Even Johan Lanseng ...
    This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you′ll discover how segmentation and ... Read more

    $85.49 USD

  • Audiobook

    Customer Portfolio Management

    Creating Value with a Large Leaky Bucket of Customers (Management on the Cutting Edge)

    by Fred Selnes, Michael D. Johnson ...
    Narrated by Jason L. Bishop ...

    Unabridged

    3 hours 59 min

    How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most ... Read more

    $29.99 USD or Free with Kobo Plus

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  • The New HR Analytics

    Predicting the EconomicValue of Your Company's Human Capital Investments

    by Jac FITZ-ENZ ...
    Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... Read more

    $9.99 USD

  • A Practitioner's Guide to Business Analytics (PB)

    by Randy Bartlett ...
    Gain the competitive edge with the smart use of business analyticsIn today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of ... Read more

    $53.99 USD

  • Enterprise Risk Management

    A Methodology for Achieving Strategic Objectives

    by Gregory Monahan ...
    Series Book 20 - Wiley and SAS Business Series
    Written for enterprise risk management (ERM) practitioners who recognize ERM?s value to their organization, Enterprise Risk Management: A Methodology for Achieving Strategic Objectives thoroughly examines operational risk management and allows you to leverage ERM methodology in your organization by putting author and ERM authority Gregory Monahan's Strategic Objectives At Risk (SOAR) methodology ... Read more

    $48.00 USD

  • The CISO Evolution

    Business Knowledge for Cybersecurity Executives

    by Matthew K. Sharp, Kyriakos Lambros ...
    Learn to effectively deliver business aligned cybersecurity outcomesIn The CISO Evolution: Business Knowledge for Cybersecurity Executives, information security experts Matthew K. Sharp and Kyriakos “Rock” Lambros deliver an insightful and practical resource to help cybersecurity professionals develop the skills they need to effectively communicate with senior management and boards. They assert ... Read more

    $31.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Predictive Business Analytics

    Forward Looking Capabilities to Improve Business Performance

    by Lawrence Maisel, Gary Cokins ...
    Series series Wiley and SAS Business Series
    Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which ... Read more

    $30.00 USD

  • Making Human Capital Analytics Work: Measuring the ROI of Human Capital Processes and Outcomes

    by Patricia Pulliam Phillips, Jack J. Phillips ...
    PROVE THE VALUE OF YOUR HR PROGRAM WITH HARD DATAWhile corporate leaders may well know the value of human capital, they don’t always understand the extent to which the HR function contributes to the bottom line. So when times get tough and business budgets get cut, HR departments often take the first hit.In this groundbreaking guide, the cofounders of ROI Institute, Jack Phillips and Patti ... Read more

    $33.89 USD

  • Managing Customer Value

    One Step at a Time

    by Dilip Soman, Sara N-Marandi ...
    How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in ... Read more

    $27.89 USD

  • Human Capital Analytics

    How to Harness the Potential of Your Organization's Greatest Asset

    by Gene Pease, Boyce Byerly, Jac Fitz-enz ...
    Series series Wiley and SAS Business Series
    An insightful look at the implementation of advanced analytics on human capitalHuman capital analytics, also known as human resources analytics or talent analytics, is the application of sophisticated data mining and business analytics techniques to human resources data. Human Capital Analytics provides an in-depth look at the science of human capital analytics, giving practical examples from case ... Read more

    $38.00 USD

  • Marketing Strategy

    Based on First Principles and Data Analytics

    by Robert W. Palmatier, Shrihari Sridhar ...
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying ... Read more

    $64.79 USD