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The Ultimate Question 2.0 (Revised and Expanded Edition)

How Net Promoter Companies Thrive in a Customer-Driven World

by Fred Reichheld ...

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Read more

$25.99 USD or Free with Kobo Plus

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a
... Read more
Winning on Purpose

The Unbeatable Strategy of Loving Customers

by Fred Reichheld, Darci Darnell, Maureen Burns ...

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like ... Read more

$21.99 USD or Free with Kobo Plus

Also available as: Audiobook

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like
... Read more

Also available as: Audiobook
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

by Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...

Series series HBR's 10 Must Reads
Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Read more

$17.99 USD or Free with Kobo Plus

Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business
... Read more
HBR's 10 Must Reads 2023

The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Persuading the Unpersuadable" By Adam Grant)

by Harvard Business Review, Adam M. Grant, Francesca Gino, Fred Reichheld, Linda A. Hill ...

Series series HBR's 10 Must Reads
A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important ... Read more

$17.29 USD or Free with Kobo Plus

Also available as: Audiobook

A year's worth of management wisdom, all in one place.We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important
... Read more

Also available as: Audiobook
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

by Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...

Series series HBR's 10 Must Reads
Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for ... Read more

$18.79 USD or Free with Kobo Plus

Also available as: Audiobook

Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to:Align your sales and marketing teams for
... Read more

Also available as: Audiobook
Audiobook

The Ultimate Question 2.0

How Net Promoter Companies Thrive in a Customer-Driven World

by Rob Markey, Fred Reichheld ...

Narrated by Walter Dixon ...

Unabridged

8 hours

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Read more

$27.99 USD

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a
... Read more
Audiobook

Winning on Purpose

The Unbeatable Strategy of Loving Customers

by Fred Reichheld ...

Narrated by Walter Dixon ...

Unabridged

8 hours 37 min

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital ... Read more

$19.99 USD

Also available as: eBook

Can your company win by embracing a higher purpose? Yes—and this book tells you how.Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it—from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital
... Read more

Also available as: eBook
Audiobook

HBR's 10 Must Reads on Strategic Marketing

by Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld ...

Narrated by Susan Larkin, Bernard Setaro Clark ...

Series series HBR's 10 Must Reads
Unabridged

6 hours 48 min

Stop pushing products—and start cultivating relationships with the right customers.If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the ... Read more

$19.99 USD

Stop pushing products—and start cultivating relationships with the right customers.If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the
... Read more
Audiobook

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

by Harvard Business Review, Theodore Levitt, Fred Reichheld, Roger L. Martin, Sandra Matz ...

Narrated by David Sadzin, Sofia Willingham ...

Unabridged

5 hours 50 min

Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and ... Read more

$12.99 USD

Also available as: eBook

Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and
... Read more

Also available as: eBook
Audiobook

The Ultimate Question

by Fred Reichheld ...

Narrated by Fred Reichheld ...

Abridged

5 hours

A Simon & Schuster audiobook. Simon & Schuster has a great book for every listener. ... Read more

$18.99 USD

A Simon & Schuster audiobook. Simon & Schuster has a great book for every listener.
... Read more

Audiobook

Answering the Ultimate Question

How Net Promoter Can Transform Your Business

by Laura L. Brooks, Richard Owen ...

Narrated by Melissa Edris ...

Unabridged

8 hours 57 min

"Would you recommend this company to your friends and colleagues?" That's the ultimate question. Fred Reichheld's book of the same name created quite a stir in 2006. Reichheld is co-founder along with Owen and Brooks of the methodology behind answering the question. The original book challenged the conventional wisdom of customer satisfaction surveys and coined the terms "bad profits" and "good ... Read more

$19.99 USD

Also available as: eBook

"Would you recommend this company to your friends and colleagues?" That's the ultimate question. Fred Reichheld's book of the same name created quite a stir in 2006. Reichheld is co-founder along with Owen and Brooks of the methodology behind answering the question. The original book challenged the conventional wisdom of customer satisfaction surveys and coined the terms "bad profits" and "good
... Read more

Also available as: eBook
Audiobook

How Google Works

by Eric Schmidt, Jonathan Rosenberg ...

Narrated by Jonathan Rosenberg, Holter Graham ...

Unabridged

9 hours 47 min

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning ... Read more

$27.99 USD

Also available as: eBook

In this insider’s look into the world’s biggest tech company, former CEO and SVP of Google share how they helped engineer a new strategy and philosophy to help them thrive—a perfect book for seasoned business employees and the tech curious.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning
... Read more

Also available as: eBook

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Recommended For You

Top Series in United States

HBR's 10 Must Reads

HBR's 10 Must Reads

The Ultimate Question 2.0 (Revised and Expanded Edition)

Winning on Purpose

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads 2023

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

The Ultimate Question 2.0

Winning on Purpose

HBR's 10 Must Reads on Strategic Marketing

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

The Ultimate Question

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Answering the Ultimate Question

How Google Works

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

Top Series in United States

HBR's 10 Must Reads

HBR's 10 Must Reads

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