Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“frank withey”

Showing 1 - 12 of 12 results for “frank withey”
Skip side bar filters

  • CIM Coursebook Marketing Fundamentals 07/08

    by Frank Withey, Geoff Lancaster ...
    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, ... Read more

    $47.99 USD

  • CIM Coursebook 06/07 Marketing Fundamentals

    by Frank Withey, Geoff Lancaster ...
    Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. ... Read more

    $32.99 USD

People who read these also enjoyed

  • Victory Through Organization: Why the War for Talent is Failing Your Company and What You Can Do About It

    by Dave Ulrich, David Kryscynski, Wayne Brockbank, Mike Ulrich ...
    #1 Wall Street Journal and USA Today bestselling author Dave Ulrich offers HR professionals a new line of defense in the corporate “war for talent.”Destined to be a classic in the field, this game-changing book from HR visionary Dave Ulrich tackles one of the greatest challenges in Human Resources today: the talent wars. As companies grow increasingly and aggressively competitive in hiring and ... Read more

    $29.59 USD

  • Program Management

    by Michel Thiry ...
    Series series Fundamentals of Project Management
    Program management (PgM) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a common business purpose in an integrated and effective way. The Second Edition of Michel Thiry’s Program Management builds on the bestselling title first published in 2010. The heavily revised text ... Read more

    $81.99 USD

  • Project Management

    A practical guide to planning and managing projects

    by Stephen Hartley ...
    Organisations increasingly look to project management to deal with short timeframes, tight budgets, changing requirements and risk management in everyday operations, as well as for major strategic projects. Project management knowledge and skills are now essential for professionals just about everywhere, from teachers, social workers and lawyers, to engineers, builders and accountants.Stephen ... Read more

    $55.99 USD

  • HR Ready: Creating Competitive Advantage Through Human Resource Management

    by Steve Foster ...
    Providing competitive advantage should be the ultimate objective of everything HR does; asking "How does this help our business compete better in its market?" should be a frequent question. This book explores the seven pillars of being HR Ready and asks what HR organisations need to do to be fully prepared for a post-recessionary world that is unpredictable and uncertain. HR Ready goes beyond ... Read more

    $2.99 USD or Free with Kobo Plus

  • Handbook of CRM

    by Adrian Payne ...
    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... Read more

    Was $94.99 USD Now $79.99 USD

  • The AMA Handbook of Project Management

    by Paul C. Dinsmore, Jeannette Cabanis-Brewin ...
    A comprehensive reference presenting the critical concepts and theories all project managers must master, The AMA Handbook of Project Management compiles essays and advice from the field’s top professionals. Compatible with the most recent edition of the Project Management Body of Knowledge® and featuring new data on the Project Management Office, the completely revised third edition shows readers ... Read more

    $14.99 USD

  • Marketing the Professional Services Firm

    Applying the Principles and the Science of Marketing to the Professions

    by Laurie Young ...
    Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of ... Read more

    $59.00 USD

  • Organization Design

    A Guide to Building Effective Organizations

    by Patricia Cichocki ...
    With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map to building successful organizations through good organization design. It presents a practical process; a robust, broad-based model and a set of tools and techniques that all link together. Part One and Two together ... Read more

    $41.99 USD

  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    by Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Read more

    $55.99 USD

  • The AMA Handbook of Project Management

    by Jeannette Cabanis-Brewin, Paul C. Dinsmore ...
    A must-read for any project management professional or student. Projects are the life blood of any organization. Revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK(R)) and the Project Management Professional Exam(R), the fourth edition of The AMA Handbook of Project Management provides readers with a clear overview of a complex discipline. Covering ... Read more

    $27.49 USD