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CustomerCentric Selling, Second Edition

by Michael T. Bosworth, John R. Holland, Frank Visgatis ...

The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.Your business and its people need to be “CustomerCentric”—willing and ... Read more

$29.59 USD

The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create a superior customer experience.Your business and its people need to be “CustomerCentric”—willing and
... Read more

Technology-as-a-Service Playbook

How to Grow a Profitable Subscription Business

by Thomas Lah, J. B. Wood ...

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable ... Read more

$8.69 USD or Free with Kobo Plus

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the "as-a-service" model to put your company on a path to profitable
... Read more
Analytics at Work

Smarter Decisions, Better Results

by Thomas H. Davenport, Jeanne G. Harris, Robert Morison ...

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were ... Read more

$25.19 USD or Free with Kobo Plus

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were
... Read more
The Lean Six Sigma Guide to Doing More With Less

Cut Costs, Reduce Waste, and Lower Your Overhead

by Mark O. George ...

Create New Profits in Any EconomyIn this difficult economic climate, it's vital to cut waste that can eat at a company's bottom line and boost efficiency at every organizational level. The traditional business solution in a crisis is to slash away non-critical talent and resources, often doing more harm than good. There is a far better systematic approach to doing more with less.As a leading ... Read more

$21.00 USD

Create New Profits in Any EconomyIn this difficult economic climate, it's vital to cut waste that can eat at a company's bottom line and boost efficiency at every organizational level. The traditional business solution in a crisis is to slash away non-critical talent and resources, often doing more harm than good. There is a far better systematic approach to doing more with less.As a leading
... Read more
Consulting For Dummies

by Bob Nelson, Peter Economy ...

A clear, concise resource for entering this lucrative career fieldConsulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting ... Read more

$16.00 USD

A clear, concise resource for entering this lucrative career fieldConsulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting
... Read more
Perfect Phrases for Setting Performance Goals

by Douglas Max, Robert Bacal ...

Series series Perfect Phrases Series
Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers ... Read more

$9.39 USD

Also available as: Audiobook

Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers
... Read more

Also available as: Audiobook
Sales Growth

Five Proven Strategies from the World's Sales Leaders

by Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster, McKinsey & Company Inc. ...

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and ... Read more

$19.00 USD

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and
... Read more
Strategic Supply Management

Creating the Next Source of Competitive Advantage

by Robert Trent ...

The popular press is loaded with stories about supply problems affecting many industries. Extensive outsourcing of major portions of a firms value chain, relentless pressure from customers to improve product and service functionality and to reduce costs across almost every industry, and steep global competition have combined to create a search for new sources of competitive advantage. This search ... Read more

$31.49 USD

The popular press is loaded with stories about supply problems affecting many industries. Extensive outsourcing of major portions of a firms value chain, relentless pressure from customers to improve product and service functionality and to reduce costs across almost every industry, and steep global competition have combined to create a search for new sources of competitive advantage. This search
... Read more
The Product Manager's Desk Reference

by Steven Haines ...

"The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management."-George Castellion, SSC Associates“Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.”-David Anderson, Managing Director, B2B ... Read more

$55.09 USD

"The Product Manager’s Desk Reference is outstanding in covering the breadth of the tasks and thought processes involved in product and innovation management."-George Castellion, SSC Associates“Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.”-David Anderson, Managing Director, B2B
... Read more
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

by John DeVincentis, Neil Rackham ...

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show ... Read more

$28.79 USD

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show
... Read more
If You Build It Will They Come?

Three Steps to Test and Validate Any Market Opportunity

by Rob Adams ...

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Read more

$15.00 USD

Also available as: Audiobook

Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend
... Read more

Also available as: Audiobook
Lean Selling

Slash Your Sales Cycle and Drive Profitable, Predictable Revenue Growth by Giving Buyers What They Really Want

by J. Jeffrey Campbell, Robert J. Pryor ...

Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.”Al Davidson President, Strategic Sales & Marketing, Inc.“Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A ... Read more

$8.99 USD

Excerpts of Advance Praise for Lean Selling “Lean Selling is the most important sales management book of the last 25 years. It shows us why 90% of today’s sales processes are broken. This book will change forever the way you sell and manage.”Al Davidson President, Strategic Sales & Marketing, Inc.“Most sales leaders struggle to get their entire sales team to perform at the level of their ‘A
... Read more

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CustomerCentric Selling, Second Edition

People who read this also enjoyed

Technology-as-a-Service Playbook

Analytics at Work

The Lean Six Sigma Guide to Doing More With Less

Consulting For Dummies

Perfect Phrases for Setting Performance Goals

Sales Growth

Strategic Supply Management

The Product Manager's Desk Reference

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

If You Build It Will They Come?

Lean Selling

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