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Top Series in United States

Showing 1 - 12 of 12 results for “frank mulhern”
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  • Rethinking Retail

    A Marketer’s Guide to Decoding Consumer Preference through Data Analytics

    by Martin Block, Frank Mulhern, Larry DeGaris, Don Schultz ...
    Series series Business and Management (R0)
    Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, behaviors, and influences.Across a range of topics, the authors argue that the rise of e-commerce has ... Read more

    $40.49 USD

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  • The McGraw-Hill 36-Hour Course: Operations Management

    by Linda Brennan ...
    Series series McGraw-Hill 36-Hour Courses
    Take a crash course in boosting operational efficiency!Whether a business manufactures trucks, delivers packages, or sells coffee, it lives and breathes on its operations. Without exception. Ensuring smooth, efficient processes is a challenging task--but the rewards are immense. The McGraw-Hill 36-Hour Course: Operations Management puts you on the fast track to bolstering and managing the ... Read more

    $17.29 USD

  • The Product Manager's Handbook 4/E

    by Linda Gorchels ...
    The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques ... Read more

    $54.79 USD

  • If You Build It Will They Come?

    Three Steps to Test and Validate Any Market Opportunity

    by Rob Adams ...
    Know if you'll hit your targets before pulling the trigger on any marketing planMore than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend ... Read more

    $15.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Experience Design

    A Framework for Integrating Brand, Experience, and Value

    by Patrick Newbery, Kevin Farnham ...
    Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Read more

    $19.00 USD

  • Lean Manufacturing Process

    by V.T. ...
    Are you managing a team in manufacturing line? You feel that the company has huge potential to move on, and there's a missing piece that's preventing it? It can be Lean Manufacturing.Develop by Toyota and implemented all around the world, lean manufacturing is one of the best way to reduce waste. Learn how to work towards this direction and you'll see your profits sore!This ebook compiles tons of ... Read more

    $3.99 USD

  • Transforming Performance Measurement

    Rethinking the Way We Measure and Drive Organizational Success

    by Dean Spitzer ...
    Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used.Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business ... Read more

    $9.99 USD or Free with Kobo Plus

  • Steps to Safety Culture Excellence

    by Terry L. Mathis, Shawn M. Galloway ...
    Provides a clear road map to instilling a culture of safety excellence in any organizationDid you know that accidental injury is among the top ten leading causes of death in every age group? With this book as your guide, you'll learn how to help your organization develop, implement, and sustain Safety Culture Excellence, vital for the protection of and improvement in the quality of life for ... Read more

    $54.00 USD

  • Kellogg on Marketing

    The Marketing Faculty of the Kellogg School of Management

    Edited by Alexander Chernev, Philip Kotler ...
    The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and ... Read more

    $21.00 USD

  • Predictive Business Analytics

    Forward Looking Capabilities to Improve Business Performance

    by Lawrence Maisel, Gary Cokins ...
    Series series Wiley and SAS Business Series
    Discover the breakthrough tool your company can use to make winning decisionsThis forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which ... Read more

    $30.00 USD

  • Big Picture Strategy

    The Six Choices That Will Transform Your Business

    by Marta Dapena Baron ...
    Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of ... Read more

    $15.00 USD

  • Networked, Scaled, and Agile

    A Design Strategy for Complex Organizations

    by Amy Kates, Greg Kesler, Michele DiMartino ...
    While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain. To face these challenges, all organizations need to be agile, networked and scalable.Networked, Scaled, and Agile reveals how to shape organizations that will enable people to make ... Read more

    $41.39 USD